A look at Lucid’s virtual reality “configurator”

Like many luxury carmakers, Lucid Motors offers several levels of customization for its future vehicle portfolio, starting with the Air sedan that will soon go into production.

As a direct seller of its electric vehicles, Lucid provides an online configurator, but takes it to the next level within its Studio stores with a 4K virtual reality configurator.

Using a VR headset, shoppers can sit in the driver’s seat of the configurator and adjust the different interior design packages, along with the exterior color.

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