Like many luxury carmakers, Lucid Motors offers several levels of customization for its future vehicle portfolio, starting with the Air sedan that will soon go into production.
As a direct seller of its electric vehicles, Lucid provides an online configurator, but takes it to the next level within its Studio stores with a 4K virtual reality configurator.
Using a VR headset, shoppers can sit in the driver’s seat of the configurator and adjust the different interior design packages, along with the exterior color.