Apple’s iPhone 13, new Apple Watch in the virtual launch for the virtual launch on September 14


This story is part of it Apple Event, our full coverage of the latest from Apple headquarters.

Apple’s next event, during which it will likely unveil its next list of devices, including the Seventh generation Apple Watch ia our iPhone, is which takes place on September 14 at 10 a.m. PT, the company confirmed on Tuesday. The event, like all previous ones over the past year and a half, will be held entirely online amid ongoing concerns about the coronavirus pandemic.

Apple’s invitation includes the phrase “California streaming.” Includes a neon sketch of the Apple logo against a silhouette of a mountain range.

The company’s striking September event is the highlight of the year, setting its product line for the holiday shopping season. Last year, Apple held three major product launches in the second half, separating the ads from its latest Apple Watches computers, iPads, iPhones and Macs. The versions helped drive those of Apple sales and profits to their highest levels, setting revenue records for iPhones, iPads, and iPads Mac computers.

It’s unclear what products Apple will announce and whether the company will repeat last year’s tactic of holding multiple events throughout the second half. The iPhone 13 will make its appearance for sure. The rumored Apple Watch 7 could too.

But product launches had their own time to shine last year. The iPhone 12, in particular, sparked a wave of upgrade purchases, driven in part by your new 5G wireless connection and his renewed physical appearance. In its review before its launch last year, CNET’s Patrick Holland called the iPhone 12 one of our highest rated phones of all time. “5G support, an amazing new design, improved cameras and four different models come together to turn the iPhone 12 into an absolute unit,” he wrote.

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Apple’s other highlight last year was its computers. Apple began a major technological transition last fall, changing the microprocessor brains for its MacBook Air and MacBook Pro laptops, as well as its Mac Mini desktops. Apple had decided to abandon the chips manufactured by industry giant Intel and instead rely on technology designed by the computers that make the microprocessors for the iPhone. Apple’s new M1 chips, as they are called, were praised by critics such as CNET’s Dan Ackerman cited the speed and battery life of the device. Customers also liked it, Apple said, helping boost Mac sales to record levels.

Apple is expected to announce the next generation of its own manufacturing chip this fall, which is said to be called M1X. This new technology is expected to help Apple it disappears even more from their computers than the Intel chips they still trust. Apple said it hopes to continue selling Intel-powered Macs alongside its new technology for a year or so.

Apple can also talk about some of its new augmented reality tricks. As with previous invitations, this one has an AR trick that creates a file mixed reality portal.

Check back with CNET for full official details on September 14th.

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