Portland, OR, September 2, 2021 (GLOBE NEWSWIRE) – According to the report published by Allied Market Research, the American augmented and virtual reality market it generated $ 4.399 billion in 2020 and is estimated to generate $ 134.76 million in 2030, testifying to a CAGR of 41.6% between 2021 and 2030. The report provides an extensive analysis of changing market dynamics, the value chain, key segments, regional scenarios, key investments and the competitive landscape.
Increased investment in the RA market, increased smartphone penetration, and the economic benefits of augmented virtual reality-based solutions drive the growth of the U.S. augmented and virtual reality market. However, the security and privacy issues associated with RA hinder market growth. On the other hand, the increasing use of VR headsets in amusement and theme parks, commercial applications and others creates new opportunities in the coming years.
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Impact of the Covid-19 pandemic on the augmented and virtual reality market in the United States
- The increasing need among companies to meet customer needs and increase their revenue opportunities led to increased demand for RA and VR solutions in the US during the pandemic.
- In addition, the increase in AI investment from various private sectors, such as medical research, healthcare, and others, to combat the pandemic, led to the growth of the U.S. augmented and virtual reality market.
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The report provides a detailed segmentation of the U.S. augmented and virtual reality market based on vertical components, applications, and industry.
Based on the component, the solutions segment accounted for the highest share in 2020, contributing more than three-quarters of the total share and is expected to maintain its leadership position during the forecast period. However, it is estimated that the services segment will be the highest CAGR of 45.5% between 2021 and 2030.
According to the app, the consumer segment contributed to the largest market share of 2020, with nearly three-fifths of the U.S. augmented and virtual reality market, and it is estimated that it will maintain its leadership position throughout the forecast period. However, the business segment is expected to record the fastest CAGR of 43.2% from 2021 to 2030.
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Based on the industry vertical, the gaming segment had its highest share in 2020, accounting for about a third of the total share, and is expected to continue its dominant share in terms of revenue by 2030. however, the healthcare segment is expected to have the highest CAGR of 46.1% during the forecast period.
Leading augmented and virtual reality market players in the U.S. analyzed in the research include Apple Inc., Facebook Technologies, LLC (Oculus), Cyberglove Systems, Inc., Intel Corporation, Google, Inc., Microsoft Corporation, Magic Leap, Inc., PTC, Niantic, Inc. and Sixense Enterprises, Inc.
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