What happens when a New Zealand trio enters virtual and physical worlds by launching a full electronic dance floor with embedded access to their metavers where reality and art collide? Trying to follow the intertwined threads of art, music and commerce flowing between sound, vision, cryptocurrency and non-expendable tokens is not for the weak. I needed a guide, so I spoke with Ryan Ferris of the Beacon Bloom group and Scott Ashby, their manager.
Sometimes the art is self-evident when you spend a two-minute summer song on the radio recorded on a single shot in 4/4 of a time or on a painting of a fruit tree. Other times art is complex, think of augmentation or surrealism with Dalí’s fusion clocks or Magritte’s time or scale collisions.
In this new world where silicon allows for creativity and trade with the same underlying technology, it was entirely predictable that art and trade would merge in ways that were previously unfathomable.
Beacon Bloom is a multi-genre electronic music trio of Ryan Ferris, James Allen and Joss Doge. His idea was to combine virtual and physical worlds, surround both with music, build a video portal that leads the curious or adventurers through endless permutations of narratives and mysteries that include the possibility of buying NFT (non-expendable tokens) that they represent the property of electronics. art or sound, and perform cryptocurrency-based transactions. Beacon Bloom is at the forefront of blurring sound, vision, and commerce in a way that allows fans to appropriate what they find attractive, interact, and ultimately exchange within a space defined only by limits of their creativity and the willingness of the public to participate. Think of MTV videos presented by the Home Shopping Network as the new projection as you hinder Space Mountain with the ability to buy and change any movement you observe in space.
The video is Nothing Here But You, which is a music video with QR codes accessible everywhere. Play the video and see how it is possible to play games, win contests or delve deeper into the metavers where NFTs are available. Some of these NFTs include merchandise, access to future shows, or even Beacon Bloom that plays a private show on a site that the NFT buyer chooses.
Beacon Bloom donates 10% of its contributions to charities, including the Orangutan Foundation and Regenerative Agriculture, which is a great way to build more community. In addition to Beacon Bloom, this project featured contributions from Mango on the Charged Particles, Beat and Path records, Richard Dixox’s NFT virtual gallery on cryptovoxels, and the Ashby projects the band directs.
The conversation I had with Ryan Ferris and Scott Ashby was one of my favorites because it traveled from the real world of New Zealand and San Diego to the world of virtual reality and synthetic commerce. They are really pushing the boundaries of music and technology.
Ryan explained how NFTs that are negotiable digital assets can exist in physical and virtual worlds. Within the Beacon Bloom video, there are memes and articles displayed in a virtual art gallery, many of which appeared in the video, such as a fanny used in the video. The buyer receives the physical package, plus an NFT of the package and deeper digital access to the metaverse than those who have not purchased a physical package. Essentially. it is a thread that always runs between the real world, the digital world, the metavers and the process of traveling between them. In other words: art. Or, alternatively, a package consisting of physical products, digital products, and access to the virtual world in which both physical and digital art interact with those who travel among themselves.
The conversation I had with Ryan and Scott was deep and challenging. Here is the video and audio podcast format:
The future seen by literalists is not the same as digital natives. Those who grew up in the world as it exists today are not yet ready to receive the way digital natives think about the flow of traffic and commerce in both the real world and the digital world. However, the future is the combined reality of what you know and what you can imagine. In a world where billions of dollars are invested in coins that only exist in computers, in which reality is limited only by imagination and where art is what artists can imagine or create with the power that was previously reserved. to the military, nothing is too avant-garde to imagine. Beacon Bloom is one of the first community creation engines among its fans and that makes this community adhesive through smart design, the use of incentives from gamification to competition to acquire digital assets with the possibility to appreciate them. They are no longer just a group of musicians generating music-driven traffic, but they are the architects of how trade can evolve once we abandon what it was and open our imagination. The future will be built by those who have the courage and ability to imagine what does not yet exist. Beacon Bloom is already working on music, metaverses, digitally distributed assets, merchandising, marketing and creating a community that shares with the digital space they have created. This is the future and it has a danceable rhythm.