BrandStar Studios invests millions in technology and equipment to provide virtual production capabilities, augmented reality and mixed reality in real time

13-foot-tall, more than 100-foot-long LED screens, Unreal Engine Software, among the key new features in the studio’s expanded 43,000-square-foot capabilities

POMPANO BEACH, Florida, September 23, 2021– (BUSINESS WIRE) – BrandStar Studios, a division of BrandStar, has completed a multi-million dollar upgrade to its studios, enabling them to provide the world’s most cutting-edge and newest technologies in production, including virtual production, extended reality, augmented reality and mixed reality capabilities, all in real time.

This press release includes multimedia content. Check out the full version here:

Mark Alfieri at LED Volume Studio at BrandStar. (Photo: Business Wire)

Already recognized as South Florida’s largest production studio, the update also includes the implementation of state-of-the-art Unreal Engine software, the world’s most advanced and advanced 3D creation tool, which makes practically the most complex set. they allow real-time filming, exponentially reducing editing and post-production work.

BrandStar Studios has hired a full team of Unreal Engine CGI artists, which allow for the development of higher virtual photorealism environments for set constructions, with indoor and outdoor scenes available from around the world.

“We can basically put anyone, anywhere, in real time,” said Mark Alfieri, CEO of BrandStar. “The combination of equipment and technology makes us a true next-generation studio. We are comparable to the most sophisticated film studios in California.”

Improvements include one of the largest volumes (LEDs) on the East Coast, measuring more than 13 feet high and more than 100 feet long, all within BrandStar’s 43,000-square-foot facility. LEDs are the latest technology with a size of 1.9M pixels that allows an actual 8K resolution.

“There’s a reason technology takes advantage of‘ Unreal, ’” Alfieri adds. “It allows us to create high-end productions quickly, using the same in-camera virtual environments that major studios are implementing to film their most technology-intensive programming. We will use this technology to produce music videos, virtual events, final commercials, television, feature films, basically anything anyone can imagine, we can produce it. “

BrandStar uses this advanced technology in the production of its own shows, which include The Balancing Act and Military Makeover with Montel, which will air on Lifetime.

Other critical aspects of the multi-million dollar improvements include:

  • Three 27-foot x 10-foot motorized LED ceilings, called “Star Walkers.” These ceilings have a super high resolution, 2.9 M pixels. They move around the studio and can scroll down in four different directions to become additional LED walls when needed, offering multiple lighting and VFX (visual effects) functions.

  • The ‘Star Walkers’ allow the studio to become a fully enclosed five-wall LED configuration. The total pixel count between ceilings and walls exceeds 30 million, making it a unique system that does not exist in any other study.

  • BrandStar, in partnership with Scorpio Techno-Cranes, has acquired one of the first 17-foot arms with robotics, a fully automated camera head housing. This is one of the first combination platforms in the world and will allow multiple movements of cameras and programmable cranes, creating a production capture of the best category.

  • A fully equipped control room that houses the latest Grass Valley 4K / 8K switch, which allows you to switch from high-end camera to Virtual Productions.

  • BrandStar Studios, in collaboration with Mo-Sys, is the first in the United States to host the new Mo-Sys VP Pro XR, a set of all-in-one virtual hardware and software that combines the nDisplay multi-node architecture. an improved real-time VP Pro / composer / synchronizer and a new set of XR tools. This XR server system is focused on providing a new non-destructive kinematic composer capability. The Cinematic XR Focus allows focus extractors to focus the focus between real and virtual elements of an LED volume (the world’s first) and is now part of the system.

To see a sample of BrandStar’s expanded study capabilities, click here.

“Our customers’ response to the updates has been extraordinary, ”Alfieri concludes. “We have California clients who book the studio for their virtual productions. There’s no doubt that these advances will be an extraordinary step forward for all of Florida’s production capabilities.”

About BrandStar

BrandStar is a fully integrated horizontally and vertically integrated production, marketing agency and content sharing platform. Offering everything a full service marketing company offers, but with a twist, our focus is to have a positive impact on people’s lives. Fueled by the collective passion of entrepreneurs, creatives, technologists and thinkers, we take pride in being Marketing Matchmakers, connecting people with brands to make life better. Using a combination of creative explanations, marketing strategy, results-based media, technological innovation and unparalleled TV production capabilities, we have managed to give emerging companies a national footprint and national companies a global one. For additional information, visit

About BrandStar Studios

BrandStar Studios is the leading production center in South Florida. The 43,000-square-foot facility houses an additional 13 ‘x 100’ LED video wall with three 27 ‘x 9’ foot LED ceilings. Thanks to a Grass Valley control room, we can adapt any view to a live format, also offering live streams. Constantly aware of the rapid evolution of the sector, the virtual capabilities of the studio are infinite, integrating Unreal Engine environments, modular sets for both hybrid / virtual events and productions. The studio also has two fully equipped kitchens and serves as a one-stop shop for your complete production needs. For more information, visit

View the source version on


Tricia Patella
Kreps PR and marketing

Israel Kreps
Kreps PR and marketing

Source link

Leave a Comment

Your email address will not be published. Required fields are marked *