Can augmented reality really benefit the food industry?

Although augmented reality (AR) has been around for a long time, the adoption of technology has been slow. Part of the reason for this is the high cost of technology and also the network capabilities needed to manage and process the amount of data with AR.

Today, with advances in data processing and the improvement of network speed with 5G, RA is becoming one of the leading technologies adopted by various sectors. In fact, statistics show that the augmented reality market is expected to reach US $ 88.4 billion by 2026.

Because RA can be applied to portable devices and applications, it can be applied to almost any industry that needs to project a physical space, which is a key factor that is driving its growth. The COVID-19 pandemic has also led to an increase in demand in the healthcare, e-commerce and automotive industries.

There are a myriad of RA glasses and headphones on the market today. By combining virtual reality headsets, users can now experience a whole new experience in RA worlds. For example, Oculus has partnered with Facebook to create a whole new remote work experience.

Meanwhile, companies like IKEA have launched AR applications that allow users to test their products in real time using Apple’s ARKit technology. Other retail and e-commerce companies have also developed similar use cases to allow their customers to experience their products also through RA applications.

Simplify food management with augmented reality

Currently, the food supply chain relies heavily on technology to ensure that there is no disruption in supply. Currently, food shortages have been overcome in most places thanks to supply chain advances that can much better predict supply and demand.

However, for restaurants, most of the food supply depends largely on their customers. While they may have some ideas about popular meals and busy periods, the process of managing supplies and inventories can be problematic, especially for smaller restaurants.

Interestingly, the food service industry is also seeing the use of RA to deal with its customers and improve its services. NSF International is an independent global organization that facilitates the development of standards and tests and certifies products for the food, water, health sciences and consumer goods industries to minimize adverse health effects. and protect the environment. NSF International has recently launched NSF EyeSucceed.

(Photo by Paul ELLIS / AFP)

NSF EyeSucceed is a transformative training modality that uses AR combined with portable smart glasses to improve both virtual and face-to-face training, consistency and operational efficiency, helping to improve experiences for employees and consumers.

For example, new employees of a restaurant can be trained through on-site RA glasses. This not only saves a lot of time, but also allows them to have a real first hand experience during their training. RA training has been shown to improve accuracy by 50% and reduce training costs by 65%.

“The need for smart and cost-effective solutions has been growing for years. After the pandemic, the food industry is looking for even more ways to leverage new technologies to improve training and efficiency, while maintaining quality and consistency, “said Tom Chestnut, co-founder of NSF EyeSucceed. Leveraging Google Cloud, NSF EyeSucceed uses the most advanced smart glass technology to provide customized patents and software applications for the NSF food industry, created specifically to optimize back-of-house operations.

RA in the food industry not only improves training and learning for its employees, but also detects human error with its corrective intelligence. For example, in a restaurant, RA solutions can control a product, such as a burger, according to the same “specifications,” regardless of the world.

For companies that have branches spread across different locations, the technology eliminates the need for travel and on-site visits by offering real-time remote audits, inspections, technical assistance, and collaboration while maintaining quality and security expectations. This proved especially useful during COVID-19 blockades when travel was restricted.

With the current adoption of RA in more industries, AR combined with AI and other recognition tools will only enhance the experience in the future. For now, companies have the opportunity to enhance their customers ’experiences with these augmented reality opportunities.

Aaron Raj



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