Cannes Lions, the most prestigious exhibition of the Creativity Awards, chooses Vatom SpatialWeb as a virtual platform for the 2021 festival

LOS ANGELES, June 21, 2021 / PRNewswire / – Today, at the 2021 Cannes Lions Festival, more than 10,000 advertising and creative professionals representing some of the world’s best-known brands will gather in a web-based environment for the first time in history . This event is a giant step in the evolution of the World Wide Web provided by SpatialWeb by Vatom – the most advanced and customizable web-based meeting in the industry.

The Cannes Lions Festival is the first meeting of its kind to bring together top-level executives and creative leaders from top brands, advertising agencies, marketing companies and the media. At this year’s meeting, the main sponsors, included Amazon, P&G, Nielsen and others: they will be explored and found in virtual pavilions and will see speakers in simultaneous transmission in the performance stages of the Vatom platform. Together, they will welcome the largest confluence of individuals ever gathered on a space website.

In early 2015, Eric Pulier, proposed and directed the creation of the first NFT (called “virtual atom” or “Vatom”). Today, Vatom, driven by the VEE token, is the most deployed NFT among Fortune 500 companies and the industry’s only experiential NFT platform. There are more than 30 million NFT Vatom in circulation and more than 2 million NFT portfolios.

“We are stunned and humiliated by the overwhelming response,” he said Eric Pulier, founder and CEO of Vatom. “The Vatom platform emerges as the basis for the next generation of human engagement, combining blockchain digital objects with broad and customizable social spaces. This new way of connecting and interacting allows brands and creators to activate, participate and monetize the public like never before. “

Anyone with an iPhone, Android phone, laptop, tablet, or VR headset can come in and explore, shop, connect, and play. Unlike virtual worlds that require heavy hardware, head-mounted screens, or proprietary downloads and facilities, Vatom’s SpatialWeb is built to broadly democratize access to an emerging NFT Metaverse.

“I was overwhelmed by what I experienced today,” he said Michael Beneville, Creative Director of Vatom, Inc. “As I wandered through the massive virtual crowd of Cannes Lions 2021, I was amazed at the number of brands and industry leaders who were inspired by the startling implications of the emerging NFT Metaverse. delight consumers, establish long-term customer relationships and create new revenue streams ”.

The Cannes Lions virtual experience that launched today marks a series of unprecedented “news” that promise to change the face of online communication:

  1. SCALABILITY: Current metaverse platforms have been relegated to sharing parallel spaces when each is filled to about a hundred people. Today’s SpatialWeb announcement announces the arrival of a single space with capacity for thousands of people, each with total agency and freedom to explore at once. The SpatialWeb architecture already has several orders of magnitude more scalable than other participants, with an architecture that will allow an unlimited number of simultaneous participants.
  2. NO-CLICK PURCHASE: Transforms e-commerce into a social sport, dramatically changing the landscape of experiential shopping.
  3. RECURSIVE MICROECONOMIES: revolutionary ability to enable every buyer to become a seller and every seller a real-time buyer, seamlessly through augmented and virtual reality, resulting in unprecedented economic speed.
  4. NFT GALLERIES WITH LIVE SUBSTANCES: Say goodbye to boring flat web pages with bidding forms. Vatom auction houses restart community trade online and off.
  5. SELF-SERVICE TOOLS: From the most technical consumer, to sophisticated agencies conducting complex global campaigns among millions of users, Vatom Studio is the only battle-tested tool for large-scale experiential NFT metaverse experiences.
  6. MARKETPLACES: Beyond simple NFT speculation, Vatom Marketplaces are designed to allow developers and creators to expand their own platform and generate revenue from templates, scripts, and objects.
  7. DECENTRALIZED FORMS OF AUTONOMOUS LIFE: Artificial intelligence is found with blockchain. Today’s demonstration of NFT “living” changes the way we perceive the nature of reality. At today’s Cannes Lions, you can’t see the world’s first “organic” dog in a blockchain and scripting language (called “encrypted”) that allows developers to create state-changing NFTs based on “brains “internal, interactions with other NFTs and real – time reactions to real – world events, such as sports scores or the weather. Imagine a world of independently existing life forms, born of the imagination and manifesting themselves as self-directed beings through a persistent extension of our world through virtual reality and virtual reality.

About Vatom Inc.
Vatom’s mission is to bring humanity together online. The Vatom NFT platform evolves the web into a massively scalable social experience with digital objects based on dynamic blockchains. The result is dramatically better online interaction in a variety of sectors, including marketing, education, healthcare, media, sports, music, commerce, and government.

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FONT Vatom Inc.

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