Dr. Atkin, from the United States, tells 360-degree virtual reality stories

NOIDA: The second last day of ICAN 4 proceeded to technical session VIII on the subject ‘Media narratives and the role of social networks in the Covid-19 phase’, chaired by Dr TabeenaAnjum, senior journalist and co-chaired by Dr ManasviMaheshwari, Associate Professor at DME Media School, Delhi Metropolitan Education. During the session, research papers were presented on topics such as “Impact of Covid-19- national lockdown, on the Life and Earnings of Street Vendors” and “Effect of Media Narratives on Public Perception during Covid-19” and more.

In his opening remarks, Dr AmbrishSaxena, the conference coordinator, said: “There have been drastic changes in terms of media and social media. We depend heavily on social media and it is in fact very important, but we must remember that it has also become a place where false news and misinformation spread ”.

Dr. Atkin, from the United States, tells 360-degree virtual reality stories

Dr TabeenaAnjum, while interacting with scholars, said: “The consequences of COVID-19 have led to the shift from offline mode to online mode. The meetings, the collection of stories, and the nuances of the reports have completely changed. My advice to media aspirants is that since the office culture is over, it is essential that media aspirants have multiple skill sets and know the sources well. You should know the existing data and subcategories “.

Dr. SusmitaBala, principal and professor at DME Media School, said: “Today several articles have been presented on different aspects of media in the time of COVID-19 and I congratulate all the participants and academics present today.”

In the end, MohdKamil, academic researcher, Manav Rachna International Research and Studies Institute (MRIIS), Faridabad, Haryana, along with Dr. SumanKumari, associate professor of MRIIS, were announced as the best presenters for the technical session. 7 for his work on ‘A Comparative Analysis of Prime-Time News from Four Hindi News Channels During the First Wave of COVID-19 Pandemic’ at the end of Technical Session VIII.

Discussion table 6

ICAN4 then continued discussion 6 on the “Transforming Landscape of the Media Industry”. It was moderated by Professor KiranBala, Dean, Faculty of Journalism and Mass Communication, KR Mangalam, University, Gurugram. The group had a special guest, Professor P Prakash, Vice Chancellor of KR Mangalam University. The panelist featured Dr. Maithili Ganjoo, Dean, FMeH, Manav Rachna International Research and Studies Institute, Faridabad; Dr. NavneetAnand, founder and director of GreyMatters Communications, India and Dr. KulveenTrehan, Assistant Professor at GGSIP University, Delhi.

Opening the session, Dr AmbrishSaxena said: “The use of technology is increasing in the current scenario as people have turned their lives around. There have been many changes brought about by the intellect. artificial intelligence (AI) in the media industry ”.

In his speech, Professor Prakash said: “AI is playing a crucial role in our lives, but bandwidth remains an issue. Journalism and social media are pushing their limits to educate people. “He has all the power to reach the unfulfilled.”

Professor KiranBala moderating the session spoke about various facets of AI. She said: “Human Communication has come a long way from writing letters to doing everything digitally sitting at home. Artificial intelligence is evolving in various sectors such as engineering. “” The new channels use various algorithms in the media industry. From facial recognition to LinkedIn suggestions, Amazon recommendations, AI is playing a massive role in the media, ”he added.

Dr Trehan, who spoke about the use and impact of AI in media studies, said: “Various media are being used in education with the next breakthrough. Machines that follow algorithms not only affect our lives, but also researchers and scholars. The role of artificial intelligence gives constant support to the teaching sector. For example: Smart classes “.

Dr. Navneet spoke in his speech on AI in public relations. He said: “Social media came and everyone in the public relations sector accepted it. The public relations industry adapted to the changes taking place around it. AI has a role to play in public relations. “” But yes, it does play a role in monitoring media. Artificial intelligence helps locate multiple pages and customers. Public relations has evolved in 3 decades. Only there are specific areas that AI can occupy and cannot influence public relations, ”he added.

Dr. Ganjoo focused on the advertising aspect of AI and reported: “The advertising industry is a very robust and growing industry. Only 45% of digital space is in advertising. And that 55% can’t be taken advantage of. The current generation is paving the way for artificial intelligence in advertising. “

The session ended with a vote of thanks from Dra. SusmitaBala, director and teacher of DME Media School. He thanked the efforts of all members of the group to make known the deployed aspects of AI.

Workshop 3

Dr. Atkin, from the United States, tells 360-degree virtual reality stories

On the 8th of ICAN-4 he finished workshop 3. He continued with that of Aaron Atkins, a day before the session on the same topic of “Emerging Technology in Journalism: 360-Degree Virtual Reality Narration: Practical and Accessible.” Atkin is an assistant professor at Weber State University, Ogden, Utah, USA,

Inaugurating the workshop, Dr. AmbrishSaxena, convener of the conference, said that a 360-degree virtual reality is a trend factor in the future of journalism and will set new benchmarks.

The session focused on the use of virtual reality in the conceptualization and execution of ideas and topics in the journalistic style of documentaries and films.

Aaron Atkins highlighted the use of camera positioning and background music play in the production of a “realistic” documentary. “Perspective and perception play a very important role in the focus and positioning of a camera lens. You have to think from the perspective of the public, “he said.

He also added that the placement of the camera and the compositions of shots create the narratives. “As we move forward, we need to explore the narrative, the language, the grammar of production and direction, and the conceptualization of an idea or topic. There is a wide scope of development in the area of ​​visualization, “he added.

Dr. SusmitaBala, associate coordinator of the conference, concluded the session by stating that technology is a harbinger of change. “What is today is replaced by a new one tomorrow. Virtual space has grown with new technologies. We need to adapt to these changing dynamics of technology. “She concluded.

The session was moderated by Mr. Pramod Kumar Pandey, Assistant Professor of Media School, DME, and was anchored by MS Divyasri, freshman, DME Media School.

Contact person

Mohd Kamil

Assistant Professor at DME Media School

Phone: 91-9026058885

E-mail: [email protected]

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