Emirates, in collaboration with technology company Renacen, now allows anyone with an Internet connection and Oculus VR headphones to enjoy the experience aboard their A380 and Boeing 777 aircraft. They can have the immersive VR tour in flight called Experience Emirates, which was launched last week.
Users can currently explore Emirates’ following virtual reality experiences through:
- Emirates Oculus VR application in the Oculus Store: Offering users accurate, full-size, interactive cabin interior experiences aboard Emirates ’A380 and Boeing 777-300ER Gamechanger aircraft. For example, users can “pick up” items from the Onboard salon, “turn on” the shower in the spa shower, or close the doors of the private suite behind them. They can even explore the cabin.
- Emirates.com on computers, mobile devices, or the Emirates app for iOS and Android: An immersive 3D view, VR web and 360-degree view of the cabin interiors of the Emirates Boeing 777 and Airbus A380 aircraft (the 20 different configurations of the airline’s fleet). Guests can explore their seats before registering online with the 3D seat map. The tool allows customers to navigate from one seat to another and even allows potential customers to book their favorite seats from the 3D environment. Users can also enjoy hands-free navigation in the cabin and seat selection using any VR headset like Google Cardboard. This award-winning technology is compatible with all devices without the need for external applications or connectors.
“This initiative expands our global reach and our ability to interact with our audience through digital platforms. It’s also particularly relevant right now, as many people haven’t traveled in a while because of the pandemic and are looking for inspiration, researching and rediscovering their flight options, ”said Boutros Boutros, senior vice president of corporate communications, marketing and brand at Emirates.
Airline guests can browse the Economy, Business and First Class cabins, explore their seats, as well as the Emirates A380’s iconic Onboard Lounge and Shower Spa via navigation points. Emirates is working on an updated version with its Premium Economy cabin and the latest A380 aircraft interiors.
In future developments, Emirates plans to offer customers the ability to explore destinations, select a cabin and book and pay for their Emirates flight from the Emirates Oculus VR app.
“Our goal is to provide innovative and excellent experiences to customers, whether on board, on land or in the digital space,” Boutrous said, noting that Emirates is the first airline to introduce advanced VR web technology to its customers. digital platforms in 2018.
“We offer our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before boarding. We have continued to invest and develop this experience and are delighted to be the first airline to launch a full Oculus VR app.”