Dubai Emirates carrier has launched a virtual reality app in the Oculus store, which allows customers to explore their products through interactive experiences.
Created in collaboration with technology company Renacen, Emirates customers can browse economy, business and first-class cabins, explore their seats, as well as the lounge and shower aboard the Emirates A380 using points navigation.
Emirates is working on an updated version with its premium economy cabin and the latest A380 aircraft interiors, according to a statement.
Emirates launches the airlines’ first virtual reality app @Oculus Rift Store. Guests can explore Emirates First Class Suite and other exclusive products in full VR in an immersive and interactive experience. https://t.co/t0SwaJyheN#FlyEmiratesFlyBetter pic.twitter.com/LWS6TGgZxL
– Emirates Airline (@emirates) September 13, 2021
In future developments, Emirates plans to offer customers the ability to explore destinations, select a cabin and book and pay for their Emirates flight from the Emirates Oculus VR app. The Emirates virtual reality experience is available on the operator’s website for customers who have an Internet connection through their app and now in the Oculus Store for Oculus Rift users.
Boutros Boutros, senior vice president of Emirates division, corporate communications, marketing and branding, said: “Emirates aims to provide innovative and excellent experiences to customers, whether on board, in the field or in the digital space. In 2018, we were the first airline in the world to introduce advanced VR web technology to our digital platforms, offering our customers an immersive opportunity to learn about the fantastic experience of the Emirates that awaited them before boarding.
“We have continued to invest and develop this experience and today we are delighted to be the first airline to launch a fully comprehensive Oculus VR app.”
“This initiative expands our global reach and our ability to interact with our audience through digital platforms. It is also especially relevant at this time, as many people have not traveled for a while due to the pandemic and are looking for inspiration, researching and rediscovering their flight options. “