By Elizabeth Culliford
(Reuters) -Facebook Inc. on Thursday launched its first smart glasses as a step towards its goal of delivering true augmented reality shows.
The glasses, created in collaboration with Ray-Ban maker EssilorLuxottica, allow users to listen to music, make calls or capture photos and short videos and share them on Facebook services via a complementary app. Facebook said the line of glasses, called “Ray-Ban Stories,” would start at $ 299.
The social media giant, which reported revenue of about $ 86 billion in 2020, earns most of its money from advertising, but has invested heavily in virtual and augmented reality https://www.reuters. com / technology / facebook-sets-up-new -team-work-metaverse-2021-07-26, developing hardware like their Oculus VR headphones and working on wristband technologies https://www.reuters.com/article/ us-facebook-augmented-reality / facebook-developing- bracelet to support augmented reality glasses-idUSKBN2BA216 to support augmented reality glasses.
The Facebook chief scientist said last year the company had five or ten years to be able to launch “true” AR glasses, which would superimpose virtual objects on users ’real-world vision.
Major technology companies such as Amazon.com Inc., Google, Microsoft Corp., Apple Inc. and Alphabet Inc.’s Snap Inc. have rushed to develop several smart glasses products, but early offerings such as Google Glass proved difficult to sell to consumers, postponed by high prices and design. problems.
Snap, which introduced its smart shows in 2016, this year launched AR glasses, but they are not sold and only offered to RA creators. Snap CEO Evan Spiegel said in 2019 that he hoped it would be a decade before consumers widely adopt AR smart glasses.
Facebook CEO Mark Zuckerberg recently announced that the company was creating a team to work on the construction of the metaverse https://www.reuters.com/technology/facebook-sets-up-new-team-work-metaverse -2021-07 -26, a shared virtual environment for which it will be the successor to the mobile Internet.
“We have long believed that glasses will be an important part of building the next computer platform,” Zuckerberg said in a video posted on his Facebook page Thursday.
Facebook, which has been criticized for its treatment of user data https://www.reuters.com/article/us-facebook-data-leak/facebook-does-not-plan-to-notify-half-billion- users- affected-by-data-leaks-idUSKBN2BU2ZY, said he would not access the media used by his smart glasses customers without his consent.
The company also said it would not use the content of photos or videos captured with the glasses and stored in the Facebook View app to personalize ads, and said the glasses would be an “ad-free experience.”
The glasses include an optional virtual assistant so photos and videos can be captured hands-free using voice commands. Facebook said an LED light on the glasses will be displayed when the camera is turned on, to let other people know when a user is taking a photo or video.
He published a guide describing how to use glasses responsibly, for example, turning them off in private spaces such as public restrooms and not using them for illegal actions such as harassment or capturing sensitive information such as PIN codes. .
(Report by Elizabeth Culliford in London Additional Report by Sheila Dang in New York Edition by Matthew Lewis)