It’s bound to happen: Facebook will test virtual reality ads.
On Wednesday, the company revealed that it will begin experimenting with announcements of Resolution Games’ Oculus Quest Blaston title. The experiment will also be extended to two other unnamed developers in the coming weeks.
Facebook, which develops the Oculus VR headphones, described the experiment as “a small test of ads embedded in the headphones.” As an example, the company shared a screenshot of how ads will appear on Blaston. The result is a banner hanging next to a game arena. The ad itself promotes Jasper’s Market, a Facebook project that recommends locally sourced food.
“For now, this is a test with some apps: Once we see how this test works and incorporate developer and community feedback, we’ll provide more details on when ads may be more widely available on the Oculus platform and in The Oculus Mobile App, ”the company wrote on the Oculus blog.
During the test, Facebook will also monitor whether users interacted with or hid an ad. However, the company emphasizes that it will not touch any data stored on Oculus VR headsets or your virtual conversations to drive ad targeting.
However, because the company is trying to require Oculus VR owners to sign in with a Facebook account, the social network can still analyze your personal data to run specific ads. “Ads are most effective when they’re high-quality and relevant, so Oculus ads will follow Facebook’s advertising principles, the first of which is ‘build for people first,'” he says.
Does “Ready Player One” meet reality?
As we all know, ads can be annoying. The online advertising ecosystem also depends on extensive data collection, which can undermine your privacy.
But instead, Facebook points out that the ecosystem itself is a useful way to help virtual reality software developers generate revenue. “This is a key part of ensuring that we are creating a self-sustaining platform that can support a variety of business models that allow for new types of content and audience,” the company adds. “It also helps us make innovative AR / VR hardware more accessible to more people.”
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The company also notes that users will be able to control the advertising experience on Oculus devices. “We include controls to hide specific ads or completely hide ads from an advertiser. Users can also access more detailed Ad Preferences from any ad via our” Why do I see this ad? “Interface. our tests, we will continue to hear feedback to improve the ads people see, “Facebook added.
Still, the news may be reminiscent of some of the science fiction books and movies Ready Player One, which revolves around a virtual reality world known as Oasis. In it, the villains corporation tries to take over Oasis with the goal of introducing ads everywhere.
In the case of Facebook, the company is currently focusing on “discreet ads.” But it’s also exploring “new virtual reality-exclusive ad formats,” suggesting it has even greater ambitions for the emerging business. “We look forward to hearing from you, so feel free to contact Oculus Support to share your feedback,” the company states.