Genesis envisions motorsport concepts designed in collaboration with the Gran Turismo video game series

-Genesis, a design-oriented brand, introduced the G70 GR4 Gran Turismo, built in California, in collaboration with the creators of the video game Gran Turismo

-Additional Genesis models, including the GR3 and Genesis Vision Gran Turismo Concept, further explore the future of the brand’s car

-Genesis uses augmented and virtual reality to give consumers a preview of upcoming motoring designs

MONTEREY, California., August 14, 2021 / PRNewswire / – This weekend, Genesis lifted the veil of its vehicle design process at a state-of-the-art experiential facility called The Performance of Design during Monterey Car Week. The designs presented include three concept vehicles developed in collaboration with the creators of the renowned Gran Turismo video game series.


Genesis, a brand focused on its bold product designs, showed its intention of motoring with the unveiling of the Genesis G70 GR4 Gran Turismo (GT), a California– Race car built during an exclusive event. The award-winning G70 sports sedan has been completely reimagined for competition with a new GT-inspired racing package.

“The G70 GR4 GT builds on the existing G70 model to create a bold yet stylish, high-performance racing vehicle,” he said. SangYup Lee, Senior Vice President and Head of Global Genesis Design. “We are pleased to present this vehicle and others as we explore the brand’s entry into the engine.”

Genesis unveiled several other vehicles in addition to the recently announced G70 GR4 GT, including the GR3 and three potential designs for a future Vision Gran Turismo Concept, an elite racing vehicle. Guests were invited to experiment with these new designs with the use of virtual and augmented reality technologies.

Vision Grand Turismo Concept designs include:

  • The GR1 Alpha_DB: an experimental concept that embraces athletic elegance, separating the two iconic lines of the brand to form a perfect design and test the limits of aerodynamics and speed.

  • The GR1 Bravo_GB: features a sophisticated sculpture, proving that function and beauty can work as one.

  • The GR1 Charlie_ET: embraces the technical precision of athletic elegance, capturing the tension, athleticism and performance that are included in all Genesis products.

Genesis Motor North America
At Genesis, we put the customer at the center of everything we do. Genesis is a global automotive brand that offers the highest standards of performance, design and innovation. Genesis offers a range of models that include the G70 sports sedan, the G80 executive sedan, the G90 flagship sedan and the GV70 and GV80 sport utility vehicles.

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The new Genesis logo.  (PRNewsfoto / Genesis Motor America)

The new Genesis logo. (PRNewsfoto / Genesis Motor America)



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