Global Mobile Augmented Reality Report (MAR) 2021-2027

DOUBLE, August 24, 2021 / PRNewswire / – The report “Augmented Mobile Reality (MAR) – Global Market Trajectory & Analytics” has been added offering.

How to reach the global augmented reality mobile market (MAR) $ 230.6 billion in 2027

In the midst of the COVID-19 crisis, the global mobile augmented reality (MAR) market is estimated at 10.7 billion US dollars by 2020 it is expected to reach a revised size of 230.6 billion US dollars in 2027, growing at a CAGR of 55% during the 2020-2027 analysis period.

It is expected that marketing, one of the segments analyzed in the report, will register a CAGR of 49.7% and its scope 77.2 billion US dollars at the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, the growth of the gaming segment is readjusted to a revised CAGR of 59.6% for the next 7-year period.

The US market is estimated at $ 3.3 million, While China is expected to grow at 52.6% CAGR

The US Augmented Reality (MAR) market is estimated to be at 3.3 million US dollars in 2020. China, the world ‘s second largest economy, is expected to reach a projected market size of 36.9 billion US dollars for the year 2027 with a CAGR of 52.6% during the analysis period from 2020 to 2027.

Other notable geographic markets include Japan i Canada, each forecast will grow to 48.5% and 47% respectively during the period 2020-2027. Inside Europe, Germany it is expected to grow to approximately 37.1% CAGR.

The educational segment registers 43.8% of CAGR

In the global segment of Education, USA, Canada, Japan, China i Europe will drive the estimated 43.8% CAGR for this segment. These regional markets represent a combined market size of 1.2 billion US dollars by 2020 it will reach the expected size of 15.7 billion US dollars at the close of the analysis period.

China it will remain among the fastest growing in this group of regional markets. Led by countries like Australia, India, i South Korea, the market in Asia-Pacific it is expected to arrive 29.1 billion US dollars in 2027.

Key topics covered:




  • Augmented reality: enriching the real world by converging with information and digital media
  • Recent market activity
  • Brief view of emerging trends and future prospects for augmented reality
  • RA in digital marketing
  • RA and mapping
  • Education
  • Industry applications
  • Select innovative companies in AR / VR Space (2017)
  • Factors that stimulate RA demand
  • The integration of mobile technology and augmented reality increase momentum
  • Mobile RA applications to play the ultimate role in the RA / VR market
  • Advantages of Mobile AR Solutions in Key Industries
  • Factors that increase the adoption of RA
  • Tourism
  • Retail
  • Game
  • Entertainment
  • Business and Economy
  • Interested agents offer immersive experiences using mobile AR / VR
  • Mobile Augmented Reality Applications (MAR): where, what, and how to display RA on a mobile device
  • Latest augmented reality trends to favor mobile reality
  • Apple and Google Target Mobile AR
  • Chipsets and AR sensors
  • Improved mobile experience
  • Gains for mixed reality
  • AR smartphones and HUD technology
  • New generation AR headphones
  • Using Mobile AR for Marketing
  • AR and Topple VR
  • Adoption in various industries
  • Retail Stores in Embrace AR
  • Mobile augmented reality: major milestones over the years
  • Early RA limited to scientific use for high-end applications
  • ARToolKit: a breakthrough for mobile AR
  • ARQuake game: first outdoor AR video game
  • BatPortal: first PDA-enabled wireless AR system
  • Mobile AR penetrates the mobile phone ecosystem
  • The advent of smartphones and tablets brought MAR closer to the main consumer market
  • Global market prospects
  • Futuristic goals for mobile AR in a nutshell
  • Competitive landscape
  • Progress made by large companies in the field of augmented reality
  • Participants in the value chain are very committed to mobile AR
  • RA mobile tools available for game developers or RA applications
  • Select Mergers and Acquisitions for 2015 and 2016
  • Select popular augmented reality mobile apps for Android / iOS (2016 and 2017)
  • Popular augmented reality mobile apps for Android / iOS (2015)
  • Select innovative RA mobile apps developed in the recent past
  • Crowded Funding: A Key Fundraising Strategy for Mobile RA Providers

2. FOCUS ON SELECTING PLAYERS (Total 103 highlights)

  • Apple, Inc. (USA)
  • Augmensys GmbH (Austria)
  • Increase (France)
  • Augmented Pixels Inc. (USA)
  • Aurasma (United Kingdom)
  • Blippar (United Kingdom)
  • Catchoom Technologies (Spain)
  • Google Inc. (USA)
  • Gravity Jack (USA)
  • Hunter Research and Technology, LLC (USA)
  • LM3LABS Corporation (Japan)
  • Marxent Labs LLC (USA)
  • Mollejuo Software, Inc. (Canada)
  • Mybrana Network SL (Spain)
  • Niantic, Inc. (USA)
  • Occipital Inc. (USA)
  • Seabery Augmented Technology (Spain)
  • Snap, Inc. (USA)
  • ViewAR GmbH (Austria)
  • VividWorks Ltd. (Finland)
  • Wikitude GmbH (Austria)
  • Zappar Ltd. (United Kingdom)


  • Key drivers and restrictions
  • Augmented reality explodes in the mainstream
  • Notable AR milestones
  • Promising developments
  • Rapid proliferation of mobile app stores around the world: a strong boost to growth
  • Freemium apps with in-app purchase score in paid apps and free ad-sponsored apps
  • Retail and marketing Applications dominate developer investments in RA
  • Technological developments and innovations: leading growth
  • Augmented reality without markers
  • Cloud Computing support for mobile AP applications
  • Smart glasses: The New Age HMI device is revolutionizing the mobile RA market
  • Growing investment in Google glasses and other smart AR glasses is a good omen for MAR Smart Glasses applications
  • Mobile gaming applications: the main revenue contributor
  • Games dominate the content of mobile applications worldwide: abundant opportunities for MAR applications
  • Indicators of opportunities
  • Increased computing power of the Smartphone that drives location-based RA
  • Increasing impact on disruptive technologies to increase market prospects in the business sector
  • The convergence of mobile and mobile RA transforms sales and service processes
  • Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Business Sector
  • Business mobility, BYOD and CYOD pave the way for the adoption of smart devices for AR and mobile devices in the workplace
  • Mobile RA applications: a key M-Commerce enabler
  • High-growth project for mobile AR in virtual product visualization applications
  • Growing investments in RA for mobile marketing and branding are increasing well for the market
  • Technological advances allow a perfect convergence of mobile AR and MCommerce
  • The growing prominence of preventive demand for preventive sanitary spurs for MAR sanitary applications
  • Other high-growth application areas for mobile AR
  • Retailers and sellers
  • Tourists
  • Instruction manuals and videos
  • A solid demand for smartphones and tablets that offer an attractive MAR experience that drives market growth
  • The increase in mobile subscriptions sets the perfect platform for market expansion
  • Developments in high-speed networks support new possibilities for mobile AR applications
  • Enable mobile AR and VR with 5G networks
  • The main challenges that hinder the widespread adoption of mobile RA
  • Lack of awareness and penetration in addressable markets
  • Lack of visibility
  • Technological limitations
  • Breach of consumer expectations
  • Privacy issues




  • Total companies with profile: 103

For more information on this report, visit

Contact with the media:

Research and markets
Laura Wood, Senior Manager
[email protected]

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SOURCE Research and markets

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