Having a social presence is not enough. How do consumers experience your brand with augmented reality?

Content and marketing trends change, as do social tactics.

September 4, 2021

4 min reading

Opinions expressed by Entrepreneur the collaborators are his.


While social media content is crucial to developing strong connections and brand recognition, you also need to remember that your audience wants to participate. If you simply post your content, you can’t expect to see a lot of interactions. You need to start looking for innovative ways for consumers to experience your brand.

Have you heard the term augmented reality?

Augmented reality (RA) is the practice of displaying digital information about real-time vision of objects, people, or spaces in people’s physical world. Now marketers and innovators are leveraging new technologies like augmented reality to create immersive brand experiences, educate the consumer, and allow their audiences to experience products in fascinating ways.

While it tends to present itself as a kind of futuristic technology, it has been around for a long time. This incredibly powerful innovation is used to provide users with enriching experiences and to be highly interactive through social media channels.

Related: At Future AR Tech, expect more explosions from the past

What are the chances of augmented reality on social media?

If you spend some time on social networking platforms like Snapchat or Instagram, you’ve certainly seen your fair share of RA filters. They are augmented reality experiences that allow users to apply computer-generated effects to their own faces and the world around them.

With the use of interactive content shaping social media, most channels are beginning to explore RA integration. Being able to practically try on sunglasses, a lipstick, or even a pair of shoes gives shoppers a better idea of ​​how a product will work for them, which helps eliminate hesitation about buying. . Finally, combining your social media ads with RA could dramatically increase sales for ecommerce businesses. As an example, leaving a virtual sofa in the living room before you buy would help visualize before you buy and create a more enjoyable user experience for consumers.

From a brand awareness standpoint, having your audience participate in an event, creating a branded facial filter, or bringing your business card to life with RA is a great way to build loyalty and empowerment. Mark. From amazing product actions that may seem more real than real to a new experience of engaging events and initiatives, AR promises to make social media more interactive, 3D-oriented, and fantastically shareable.

Related: AR and VR will lead the way in a post-pandemic world

What are RA wearables?

In the future, 3D social media content will become increasingly popular, using AR and new technology hardware, such as wearables, to make it all happen. Many of the world’s largest technology companies are investing huge amounts of time and money in new projects that can bring RA experiences from the phone screen to your face – think of RA headphones, glasses, or even contact lenses. . These items are known as “garments.”

Laptops can add useful 3D information, such as emails, directions, instructions, or virtual holograms, to your field of vision. You should not look at a screen or move away from your loved ones, but control your futuristic glasses with simple taps, gestures or your voice. With the possibility of more people going to work from home following the Covid-19, this could become a key entry point for portable RA technology, and thinner AR display devices they could help improve efficiency and save costs for businesses.

As social networking platforms evolve their functions and new RA hardware is introduced to consumers, companies should turn new technologies, such as augmented reality, into an integral part of their network marketing strategy. social.

Related: Why the AR and VR strategy is a must for your business

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