holoride launches its ‘Elastic’ SDK so developers can create in-vehicle XR content

In Virtual reality news

July 22, 2021 – holorur, the Audi-backed company that provides technology to combine navigation and car data with XR, today launched its “Elastic” software development kit (SDK) to the recently launched “Creator Space” holoride. Designed for running on Unit Elastic SDK, game engine, allows developers to access tools to create immersive gaming experiences in the car.

holoride is building an immersive in-vehicle multimedia platform that allows real-time motion and location-based data processing using the Unity game engine. the holoride content adjusts to the movement of the vehicle and the route and is perfectly synchronized with the passenger’s journey. Thanks to this, holoride is creating a new category of media created for moving vehicles called “Elastic Content,” which the company claims allows for a new approach to content creation.

“The launch of our Elastic SDK marks an important milestone for holoride in preparing for our market launch in 2022,” said Nils Wollny, CEO and co-founder of holoride. “We open up a world full of possibilities for content creators to start building contextual and immersive experiences for passengers. By eliminating technological and business complexity, we encourage content creators to unleash their full creative potential and embark on this journey to create fantastic content. “

The Elastic SDK will be at the core of this creative development process and the software that drives the holistic experience. It is a creative reinterpretation of real-world maps and geographic information projected onto the Unity scene, which is where creators work with content resources within the Unity platform.

“From next-generation information and entertainment systems to augmented and virtual reality-driven experiences, Unity is changing the way in-vehicle content is created and consumed,” said Timoni West, vice president of augmented reality and Virtual Unit. “Holoride is revolutionizing the way we can interact with moving objects, both in the digital and physical world, and is representative of how Unity’s platform is the underlying SDK for metaverse.”

holoride noted that as people begin to make better use of their travel time, the elastic content built into the vehicle will become an attractive option for passengers, either for entertainment value or to reduce harm. of movement. Giving creators access to the Elastic SDK will open more avenues for XR content creation, as vehicles become a new medium for content consumption.

To support the content creation process, holoride has created the creative space, which includes everything users will need for their development journey, including the elastic SDK, holoride-curated documentation and tutorials that are continuously enriched by the community of developers. On top of that, Creator Space is a platform for developers, artists and enthusiasts to collaborate on creating richer content, according to holoride.

To encourage content creators to get started with Elastic SDK, holoride has created its development kit, a prototype that provides all the essential data for creators to perform real-world testing on a car. The development kit will allow content creators to demonstrate the content they have built using Elastic SDK and provide them with valuable information apart from simulating it in a game engine.

With the support of Audi and Unity, holoride will also offer developers the opportunity to experience first-hand elastic content with original content created by Schell Games on a road program from Los Angeles to San Francisco. With in-situ holoride experts, developers will have the opportunity to discuss the elastic SDK and its wide range of features.

The Pico Neo 3 VR headphones

Interactive pic will be the first virtual reality (VR) headset provider to support the thriving experience through creative space. Developers using Pico VR headsets will be able to take their creations beyond their computers and experiment with them in combination with the holoride development kit.

Developers or game studios can request one of the limited development kits. To request it, visit holoride Creator space. For more information on holoride and your XR solution for automotive, visit the company website.

Image credit: holoride / Pico Interactive

About the author

Sam Sprigg

Sam is the founder and managing editor of Auganix. With training in research and report writing, he covers news articles about both the virtual reality and virtual reality industries. He is also interested in human augmentation technology as a whole and does not limit his learning specifically to the face of the visual experience of things.

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