Since marketers and brands have tried many ways to make product ads more attractive to their target customers, conducting seasonal marketing campaigns has become their ultimate strategy for maintaining the people clinging to them.
With most campaigns starting from the publication of their future product launches to their customers ’experience with the article itself, going beyond people’s expectations is what every brand and marketer wants to offer their public.
And as a result of their changing and innovative advertising visions, they come with the era of marketing that uses the use of modern technology to easily promote their products to the public.
With technologies such as virtual reality, augmented reality and more, today’s product advertising media have really been redefined and given a new meaning to their uses.
But because technology is strongly associated with advertising, it facilitates the interconnection of the offline community with the online world through the use of QR codes.
What is a QR code?
A QR code or quick response code is a type of 2D barcode that converts data into a small set of patterns called modules. This type of barcode is created to address the problems that traditional one-dimensional barcodes have, scanning and encoding data, and was first used in an automobile assembly plant in Japan in 1994.
As more data is stored and can be scanned horizontally and vertically, the technology is continuously improved and can be created with the use of an online QR code generator. Currently, the type of data that people can convert to a QR code is URL, text, video, audio, images, files, and more.
Because of their enhanced capabilities, marketers and brands are integrating the use of QR codes into their seasonal marketing campaigns and are changing the way advertising works for them.
How do current advertising media redefine QR codes?
Since QR codes are one of the technologies that marketers and brands use in their current media marketing media, here are some notable ways in which these 2D barcodes redefine their advertising media.
Simplify online pre-booking records
Currently, most companies add online pre-orders as part of their marketing strategy to ensure that people waiting for you book the product they will be launching. And so they can direct people directly to your online pre-order site, QR codes have helped redefine product pre-order campaigns with it.
Portal for testing virtual products
With many brands and companies having the ability to adapt virtual reality and augmented reality technology to their product marketing campaigns, the use of QR codes helps them easily introduce virtual product testing as a portal. .
Since the pandemic has hampered physical product testing campaigns for companies in the cosmetics industry, these 2D barcodes address the problem using built-in AR technology.
Store digital product campaign brochures
Since the distribution of physical brochures only increases the cost of conducting a product campaign, turning these brochures into a digital has become one of the current advertising trends that companies and marketers follow for their launches. of products.
And to facilitate the distribution of your digital product campaign brochures, most use a QR QR code to store their digital product campaign brochures.
Direct people to your social media managers
Since most product launches are taking place via live virtual broadcasts on popular social media platforms, the use of QR codes has helped companies and marketers make people remember the their event by simply letting them scan the code and target their social media managers. .
With the change in the world of marketing as technology persists to become a part of society’s way of life, the inclusion of marketers in its use completely redefines the way they advertise their products today in day.
Thanks to the presence of QR codes, marketing products from offline platforms to online platforms becomes easier and more accessible for everyone. Because the budget to create a QR code does not need to be expensive, small businesses can also create their own with the use of an online QR code generator and redefine their means to advertise their products today.