Sensorium Galaxy’s behind-the-scenes teasers are about to become the most prominent set in the live music industry. Despite a devastating economic impact for the industry as a whole, the last 15 months could not have proved to be a better case study for one of the most powerful emerging startups at the intersection of music and technology.
The stars are starting to line up for Sensorium Galaxy, a next-generation concert platform where users can virtually explore worlds while enjoying performances by their favorite artists in the triple A industry leader quality.
The company has not yet launched its first digital concert environment, PRISM, but it will do so later this year. However, a cascade of high-quality teasers and talent acquisitions that have generated titles have affected the public’s view over the past year, which has only served to illuminate the platform’s potential. With the confluence of tailwinds of the macroeconomic industry and a training of manufacturers of key industry tastes in its corner, Sensorium has the potential to set a new industry standard in the virtual event space for the upcoming years.
The relationship between music and technological advancement has often been controversial. Dance music fans know this well, like the the industry at large initially examined the long-term prospects of performing DJs and producers with intense skepticism. This is manifested in the overly familiar critique of “DJs aren’t really artists, all they do is push.”
At the core of this argument is a perceived loss of the human element of music. And it is an argument that Sensorium is very aware of as it seeks to completely transform the world of live music as we know it.
“We’re not just creating a platform for online broadcasts. We’re creating a metaverse experience that consists of multiple worlds,” says Sasha Tityanko, deputy general manager of Sensorium Galaxy. EDM.com. “In our case, we spent a lot of time developing and producing these shows. Instead of placing an artist against a screen or shooting them in video format and placing them in a CGI space, we are using the most advanced technologies from motion capture to 3D exploration to virtual reality and putting it all together. ”
Sensorium sees the use of its stack of cutting-edge tools as an asset to deliver an immersive experience while maintaining audience engagement. They have quickly received powerful support from the greatest electronic music artists in the process of making it a reality.
“Is it like that [Sensorium] it’s beyond expectations of what you might experience within a virtual reality space as well and the experience of that is something else you haven’t really experienced in your life, ”legendary DJ Carl Cox said of the product during a recent interview.
So far, Sensorium’s list includes Cox, David Guetta, Armin van Buuren, Black Coffee, Dimitri Vegas & Like Mike, Eric Prydz and Charlotte de Witte, but incorporating these artists is just the beginning of a much deeper creative process. which is produced to bring a Sensorium show to fruition.
The first step includes capturing the “true essence” of an artist by using hyperrealistic 3D scanning technology. In a behind-the-scenes clip documenting the creation of David Guetta’s avatar, Rouge Mocap Studio’s Vince Argentine describes the need to capture every minute detail of the artist’s appearance, both physical and behavioral characteristics, including facial expressions, in order to create a digital human.
These granular creative details and decisions are being made with the involvement of Sensorium’s talent, providing them with artistic freedoms to make each experience unique.
“For the creation of each show is a creative process that happens with the participation and participation of the artist,” explains Tityanko. “Most artists have customized their shows to PRISM, in which they add their own ideas and creative contributions. They see it as a new medium that will help them deliver their art in a new way and with new means of interaction. with it they see a virtual reality opportunity with its ability to blur the boundaries of our current world. People can’t always travel to events or can’t be in the place where the artist acts as much as they would like. ”
While there are currently no Sensorium-like products on the market, the last 15 months have successfully shown that there is an undeniable appetite for this style of content. Better yet, the Sensorium team observed that despite a layer of technological separation between fans and artists, lots of remote performances during this time still managed to elicit powerful emotional responses.
Tityanko points to Guetta’s United at Home concert series, which raised millions for charity, as a shocking example.
“Some online performances were really touching, for example, David Guetta gathered a huge audience and encouraged people during the pandemic when people were locked up at home,” he recalled. “He was just acting on his Miami balcony like any other human being trapped in his apartment, but he was still able to connect people and provide them with a little joy and happiness.”
More promising remarks were made when previously offline festival brands joined the trend by organizing their first online editions. Tomorrowland fans took the opportunity to join the brand’s first exclusive online event, Tomorrowland Around The World. The festival, known for its worldwide appeal, proved to be highly adaptable and attracted more than a million dedicated spectators at the time.
While these data points serve to build confidence in the long-term viability of Sensorium’s vision, we suspect there are still many more exciting developments to discover. In conducting this interview, EDM.com has received an exclusive first look as will the innovative worlds ultimately.
As a live artist from historical landmarks around the world, Sensorium has the ability to transport musicians and fans to fantastic places outside the confines of our daily existence. With Sensorium environments reacting to the flow and tone of the artist’s music, the ability to see a concert from multiple points of view — including the artist’s perspective — Sensorium’s hyperfocus in detail granular is enough to keep users in a catatonic state for hours. And that’s just the beginning.
Electronic music performances serve as the initial test bed for Sensorium’s long-awaited release, but Tityanko suggests that Sensorium’s concert offering will expand beyond the genre’s limits in time.
“Currently, PRISM focuses on electronic music, but we will not limit it to just electronic music,” he stated. “At this stage it is a hub for extraordinary musical events with a focus on electronic music.”