With its Beatday platform, HTC is planning a “metaverse for music” that will allow the company to participate immersively in future digital concerts.
Platforms like Fortnite are already causing a lot of fuss at digital avatar events, especially at concerts by well-known artists. Epic recently unveiled American music star Ariana Grande on the digital stage of Fortnite for a spectacularly performed concert with millions of spectators, mostly very young.
HTC based on volumetric recordings
While appearances such as Ariana Grande at Fortnite are depicted especially in computer graphics for the Fortnite world, HTC plans to introduce more realism to the new Beatday music platform, where appearances by artists and groups will be shot volumetrically in studios. from Japan, Taiwan and France before a properly created digital stage can be played.
Mixing volumetric recordings with digital assets has the advantage that the production effort remains manageable, as you only have to record musicians not the whole environment.
However, viewers will still have the feeling of being in a digital concert instead of just watching a video thanks to volumetric or spatial recording technology. Concert attendees will move within the immersive concert as avatars and will have the feeling of a real stage in different directions instead of just a 2D view of the stage. Volumetric recording increases the degree of realism and sense of presence compared to what you would get with conventional 3D videos with depth effect. With the volumetric recording, you can even conceive of a virtual walk directly on the concert stage. The following video illustrates its production principle: –
Behind the volumetric output of the video is a Canon camera. Canon has recently formed an initiative for volumetric videos in collaboration with other well-known technology companies. However, HTC is not part of the Volumetric Formats Association.
Beatday is HTC’s “Metaverse for Music.”
HTC has introduced Beatday as a “music metaverse.” A beta version of Beatday for computers and smartphones will be available soon. Beatday for virtual reality and augmented reality is expected to follow later. HTC Vice President Liu Szu-ming said Variety that the company will initially introduce Beatday to the market in computers and smartphones to reach the general public and younger users. Once the company has reached a certain market threshold, it will launch a virtual reality version to provide its audiences with a “real high-end experience”.
HTC will initially collaborate with Taiwanese indie brand “Amazing Show” for six concerts each lasting half an hour. Concert ticket prices are yet to be determined, but are expected to hover around $ 10 to $ 12 per ticket and a permanent NFT avatar. HTC also wants to generate revenue with digital accessories and clothing for avatars.
According to Liu, after the cancellation of physical concerts during the pandemic, “holo concerts” have emerged as a new form of online events and are becoming popular.
The head of Vive believes Beatday can bring about “big changes” in the music industry. This makes it an attractive proposition for artists. Liu says Beatday integrates music licenses, record labels and artist management agencies to create new business opportunities, as well as an innovative revenue-sharing model.
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