The concert industry has been one of the parts of the entertainment industry hardest hit by the COVID-19 pandemic. Thanks to coronavirus restrictions, large free-flowing international crowds and trips are not possible. Many bands have resorted to online performances, but even a live feed can’t reproduce the feeling of being there.
Taiwan-based technology company HTC-Vive, a leader in virtual reality (VR), sees holographic concerts as an exciting response to this problem. These combine the uniqueness of a band’s performance on a specific day and date with audience participation from anywhere in the world.
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The company is about to release the beta version of Beatday, a platform that recreates more concert experience than conventional cameras can capture and allows for greater audience involvement. The company proposes it as “a metaverse with music as its main axis.”
The experience first involves the conception and creation of a space of virtual representation. This allows the set designers and lighting team a much more free and creative show than is available anywhere in the real world.
The volumetric (3D) recording of the live performance of a band in a motion capture studio is then performed: facilities are available in Taiwan, Japan, and France.
The separation of the two components allows musicians and dancers to concentrate more on their performance without distractions or physical limitations. Her design efforts should only focus on hair, makeup and dress.
Then, the combination of the virtual venue with a real performance creates a holographic concert, with a date of meeting, tickets and virtual goods.
Members of the public can be as active or passive as they want. They come together to create their own avatar, which can be dressed in accessories and fly around the virtual enclosure.
The initial iteration of Beatday is expected to be available in two versions, one for desktop and one for mobile. It may follow augmented reality and completely RV editions.
(HTC-Vive is one of the leading pioneers in the manufacture of consumer virtual reality equipment and has worked in collaboration with developer Valve. Since its first launch in 2016, its hardware has gone through several generations).
“We will launch Beatday first on both mobile and PC in order to attract the general public and be available to younger users. After reaching a certain scale in the market, we will launch a virtual reality version to really provide the high-end experience to our audience, ”said Liu Szu-ming, President of HTC-Vive. Variety.
Beatday’s first concerts will include Amazing Show, a popular Taiwanese indie band that will play half an hour as a closed beta test. Six show dates will be announced.
By the end of 2021, HTC-Vive expects to have signed three or four additional acts, including one of Taiwan’s most important performers.
“We believe the artists will be attracted to Beatday because of the way he is creating significant change in the industry,” Liu said. “It’s integrating music licenses, record labels and artist management agencies, and generating new business opportunities and an innovative revenue-sharing model.”
Ticket prices are not yet finalized, although the company indicates an affordable price of between $ 10 and $ 20. It is likely to include the concert ticket and a personalized avatar that can be possessed as a non-fungible witness (NFT) and that can be kept after the event. Members of the public can go individually or with friends and will have the opportunity to add paid costumes and accessories.
“After the cancellation of the singers’ physical concerts due to the pandemic, ‘holo concerts’ have emerged as the new way to do shows online, ”says Liu.
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