Input technology such as smart glasses will bring retail beauty beyond our imagination

In the last 18 months or so, we have seen rapid digitization in the way we work, socialize, and shop. From independent brands to beauty multinationals, companies accelerated the digital push to survive the pandemic.

Beauty giant L’Oréal launched a Lancôme online store to better connect and interact with consumers in a contactless world.

The virtual stores were recreated using extreme photorealism and featured interactive elements such as mini-games and live tours organized by celebrities and influencers who appeared as avatars in the virtual world.

The store, which launched in South Korea, Japan, China, Hong Kong, Thailand and Malaysia, was accessible via a variety of devices, including computers, smartphones and tablets.

Since the launch of Lancôme, there has been an average nine-year decrease in the age of consumers and an increase of around 350% in consumer participation time.

Today, even as beauty brands begin to welcome consumers back, Noam Levavi believes consumers will still want to shop in an ultra-realistic retail experience from the comfort of their home.

“I think we’ll never come back,”Said Levavi, CEO and founder of ByondXR, an extended reality (XR) company that partnered with L’Oréal to create the aforementioned Lancôme online store.

“We could go back more to visiting stores or traveling around the world, but the digital space you know will only increase and in a way that is beyond our imagination.”

The future is now

Experiences like the Lancôme store are just the beginning of the virtual shopping experience, which according to him is only limited by the hardware we currently have.

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