iQIYI launches new QIYU 3 all-in-one VR headset, further expanding its premium video game ecosystem

As a flagship RV product, QIYU 3 represents major technical advances in several areas:

  • The headphones feature a dual-screen solution designed specifically for virtual reality. With two fast LCDs based on the RGB subpixel layout, the device has a resolution of 4320 * 2160, a true 4K + level in native resolution. The refresh rate can still reach 90Hz with the support of two built-in display controller chips;
  • The QIYU 3 is powered by Qualcomm Technologies ’Snapdragon XR2, a platform designed exclusively for VR / AR and is also the best-performing mobile VR chipset. Along with 8GB of DDR4 RAM, the XR2 offers high performance for gaming and other digital entertainment in VR;
  • The headphones include a proprietary 6DoF interactive system from Q-Light, which allows for 6DoF spatial positioning of the hand and millimeter-level positioning accuracy for controllers;
  • QIYU 3 is supported by a continuous pupillary distance adjustment technology with an indication accuracy of up to 1 mm. Pupil distance can be adjusted from 58 mm to 72 mm, allowing users of all genders and age groups to carry the device comfortably;
  • QIYU 3 also includes future iQUT cinema, which provides users with a 2,000-inch screen, equivalent to the size of 20 80-inch TVs. With HDR support, the device allows a more nuanced color representation, which makes the images more detailed and natural. Taking advantage of iQIYI’s huge library of content, QIYU 3 will also be able to offer a wide range of the latest movies and TV shows. In addition, iQIYI provides QIYU 3 with 4K 3D movies and 8K videos at 60 fps with a bit rate of 13M, an industry-leading image quality.

A launch event powered by XR Streaming Live

The QIYU 3 launch event coincides with the creativity of the product it launched. Using XR technology, the company turned an empty broadcast room into a virtual space full of cyberpunk elements and offered a surreal audiovisual experience. With its huge visual impact, the immersive XR event featured an unprecedented visual feast.

Commenting on the event, Xiong Wen, CEO of the company’s VR subsidiary, iQIYI Intelligence, said: “In the real world, everyone has unattainable dreams. But the world of virtual reality allows us to easily fulfill dreams like growing wings and flying or meeting the loved ones gone. This is the charm of Metaverse. Our mission is to create a virtual world of unlimited possibilities for our users. We still have a long way to go and QIYU 3 is a good start. “

30 free premium games and continuous metaverse exploration

First-time buyers of QIYU 3, a device designed for avid gamers, will receive 30 free premium games. QIYU VR also plans to deliver free premium games to QIYU 3 users every month.

The first QIYU 3 games cover a wide range of genres, such as entertainment, shooting, and puzzle games, with popular RV games such as Arizona Sunshine, Swarm, Mercenary: Silicon Rising, Zombieland: head fever, i All-In-One Sports VR.

The event also marked the opening of Metaversa, an interactive science fiction drama in RV co-produced by QIYU VR and the School of Animation and Digital Arts at the University of Communication China. Meanwhile, QIYU VR has also developed a production of virtual stages, QIYU Show, where users can see the performance and interact with their favorite virtual idols.

QIYU 3 will be available on From China leading e-commerce platforms and Tmall starting September 3rd. Existing QIYU users and iQIYI subscribers can enjoy special benefits for members only.

In recent years, iQIYI has made significant investments in building a virtual reality ecosystem. Since entering the field of virtual reality in 2016, QIYU VR has launched four products in five years and has achieved many global innovations, including the first 4K VR headsets all-in-one, the first future iQUT cinema to exclusive size and the first to achieve live streaming functions of 5G + 8K VR. Looking to the future, iQIYI will invest more in content, platforms and hardware, cementing its position as an industry leader that delivers premium multisensory experiences to users.

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and box office content production. The iQIYI platform includes very popular original content, as well as a full library of other professionally produced content, partner-generated content, and user-generated content. The company distinguishes itself from the online entertainment industry by its leading technology platform, based on advanced AI, big data analytics and other basic proprietary technologies. iQIYI attracts a large number of users with great user involvement and has developed a diversified monetization model that includes membership services, online advertising services, content distribution, live streaming, online games, IP licenses and online literature.


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