SEOUL, July 20 (Korea Bizwire) – Lotte Home Shopping Inc., a business unit of the Lotte retail conglomerate, is expanding a shopping service based on a metaverse platform that combines reality and a three-dimensional virtual world.
Customers can use a mobile app to search for a “virtual campsite” to get a virtual camping experience and check out a variety of featured items they can purchase.
Later this year, the company plans to build a metaverse shopping platform that will allow users to join live shopping broadcasts and communicate with the program host, as well as virtually visit broadcast studios and theaters. of makeup.
The company is also developing a “usable virtual store” that allows users to go shopping using virtual reality (VR) devices.
Lotte Home Shopping introduced several virtual platforms last year, including “Real adaptation” a technology that allows users to try on sunglasses and other fashion items using an augmented reality (RA) platform.
Image credit: Lotte Home Shopping / Yonhap / [email protected]