Lotte Home Shopping presents “Virtual Camping Site” for a virtual shopping experience

SEOUL, July 20 (Korea Bizwire)Lotte Home Shopping Inc., a business unit of the Lotte retail conglomerate, is expanding a shopping service based on a metaverse platform that combines reality and a three-dimensional virtual world.

Customers can use a mobile app to search for a “virtual campsite” to get a virtual camping experience and check out a variety of featured items they can purchase.

Later this year, the company plans to build a metaverse shopping platform that will allow users to join live shopping broadcasts and communicate with the program host, as well as virtually visit broadcast studios and theaters. of makeup.

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The company is also developing a “usable virtual store” that allows users to go shopping using virtual reality (VR) devices.

Lotte Home Shopping introduced several virtual platforms last year, including “Real adaptation” a technology that allows users to try on sunglasses and other fashion items using an augmented reality (RA) platform.

Image credit: Lotte Home Shopping / Yonhap /

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