Christian Louboutin presented its men’s Spring Summer 2022 collection with augmented virtual reality. The designer took advantage of the work from the home era, exploring digital territories with Loubifuture, the name of his latest collection
Starting with a music video with pop star Julien Granel, Loubifuture creates a unique and colorful experience. The virtual reality experience leads to a double showroom, where you can see samples from the latest collection. The first room is the celebration of his new sneaker, the Arpoador, where five sneakers are exhibited. By clicking on each shoe that appears, you can see a 360-degree rotation of the models, showing all parts of the shoe. The sneakers, which are displayed in five different colors of black, beige, red, gray and white, contrast perfectly with the background of the purple and blue showroom.
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Leaving the first room, a roller coaster takes you to the second room. The roller coaster will take you down a trail around purple arches, smoke and a rainbow-like tunnel. The second room, Argosphere, presents the next part of the collection, with bags and shoes, with its famous red background. The shoes, designed in black calfskin and silver antispecchio, are decorated with buckles, spikes and a lightweight sole. The accessories show three of its novelties, the BackParis backpack, the LoubiTown bag and the Ruistote bag, which are presented in silver, black and red.
Each item is available for scanning using a QR code, which provides you with details and pricing of the items. Explore Christian Louboutin’s augmented reality collection Loubifuture at loubifuture.christianlouboutin.com.