Last updated on
July 25, 2021, at 9:00 p.m.
In a recent virtual conference for Facebook employees, Mark Zuckerberg, the company’s 37-year-old founder and CEO, said, “We will effectively move from people who see us primarily as a social media company to being a social media company. metaverses “.
This could mean the end of privacy and the beginning of overloaded misinformation, more intrusive surveillance, and more rampant harassment than on conventional social media.
Here are more.
Metaversa: a shared and futuristic virtual alternative reality
The term “metaverse” was coined in Neal Stephenson’s 1992 science fiction novel, Snow Crash. The term refers to a convergence of physical, augmented, and virtual realities in an online space shared with other people. It’s another form of media that you consume, but you’re there.
Zuckerberg imagines people participating in 3D virtual meetings and concerts
Zuckerberg’s vision of a metaverse is an incarnation of the Internet accessible through virtual reality (VR), augmented reality (RA), computers, mobile devices, and game consoles.
He described it as a “synchronous and persistent environment where we can be together.” The CEO imagined people jumping to 3D concerts and sitting together as holograms, using devices we already know.
Zuckerberg says he’s thinking deeply about metaverses
Does society trust Facebook to build an ethical and compliant metaverse?
When the CEO of Facebook loses his hunger for this idea, some things are obvious. Yes, a metaverse could be the future of social media, but do we want Facebook to build it for us?
Facebook’s trajectory with data security and privacy leaves a lot to be desired, as well as its advertising and ethical policies. Not to mention, Facebook also faces class action lawsuits over several urgent issues.
Of course, Facebook is still not looking inside
In a metaverse, everything you do, physically and mentally, would be observed, interpreted, and capitalized on by Big Tech companies.
Virtual reality expert Verity McIntosh told BBC which will not be about where you click and what you share. It will be about where you go, how you position yourself and how you react to stimuli. Big Tech would have direct access to your subconscious.
Advertising in metaverses could be the next creepy level
Thinking about how ads would be displayed in metaverse is very scary, as if it wasn’t creepy enough for my sneaker search on Amazon to become an ad on Instagram. In addition, the distinction between content with malicious intent and content for entertainment would become imperceptible.
Video games have evolved into metaverse-like environments
A recent report from The New York Times He noted that open world video games like Fortnite i Roblox they present more and more elements similar to the metaverses. In fact, Epic Games CEO Tim Sweeney has long expressed a desire to contribute to a metaverse.
Separately, Zuckerberg agrees. Its concept of metaverse is interoperable, decentralized, open and managed by various companies and creators.
The metaverses could explain Facebook’s strong investments in virtual reality and virtual reality
While the idea of a collectively governed metaverse sounds like a reasonable proposition, the excitement fades as you review how Big Tech has reacted to government research and user criticism.
Meanwhile, Facebook’s strong investments in AR and VR hardware through Facebook Reality Labs and Oculus now seem to make sense and we are quite concerned.