Modus VR co-founder Ken Brueck toured CEDIA Expo 2021 attendees through Modus 360 enhancements at the Indiana Convention Center.
It is common for custom integrators to design and install the technology in their own showrooms; provides good beta testing, racking habits, calibration drills and more. After this mantra of practicing what you preach, Modus VR relied on some team members to use its unique Modus 360 virtual reality program to create its CEDIA Expo 2021 booth for the 1st event. on Sept. 3 in Indianapolis.
Ken Brueck, co-founder of Modus VR, took note of this while at the Indiana Convention Center and symbolizes the story the award-winning company continues to share with attendees in its still relatively new experience as a CEDIA Expo participant.
The company’s dealerships had a strong 2020 that Brueck mentioned during last year’s CEDIA Virtual Expo event, but he and Modus VR were happy to re-present themselves at a showroom where the attendees could demonstrate the product and see the updates.
“We had a 20 × 20 stand, which is smaller than we had in years past, and we had more to do than ever. So we had to resort to a lot of ideas, ”he says of how the Modus team used their solution.
Brueck points out that a unique VR headset-like experience provided by Modus certainly works well for a trade show or face-to-face conference. The company’s CEDIA Expo booth incorporated signage that helped ensure, along with Modus staff, that attendees were demonstrating the system in the safest and cleanest way possible.
“It’s a very experiential product, and so we want to do everything we can to get people to try it and see how it is, and also see what changes,” he says of the solution, which, like other business programs, evolves based on feedback of the distributor on functionalities.
Modus VR has witnessed the same growth in the industry in hybrid workspaces and work from home (WFH) opportunities; game rooms, including golf simulation spaces; corporate conference spaces; and more, in addition to its origins as a home theater design tool.
On the company’s website, integrators can consult an updated Modus published in August before the CEDIA Expo which mentions: “This version provides a large number of new objects suitable for removing commercial spaces. From small details like trash cans and water coolers, to large items such as glass wall partitions and office furniture; this version has a lot to offer to create an authentic corporate environment. “
Brueck says the company has used pandemic time in a very productive way to improve and strengthen Modus VR’s 360 solution.
“Until 2019 and 2020 approximately, our focus had been on virtual reality tools because there is a lot of strength,” he explains. “But the pandemic accelerated our roadmap in such a way that we could start looking at these tools going beyond virtual reality.”
Modus Photo, key to integrating Modus Documents
At the CEDIA Expo booth, he cited examples such as Modus Photo, a tool that allows integrators to generate high renderings and 360-degree images from projects built on Modus VR. The feature facilitates possible points of contact for a distributor to optimize the customer experience throughout the project process.
“Because it’s so fast, it lowers the entry barrier for that experience to customers of any budget; you can do it for a $ 5,000 customer,” he says. “No one has been able to provide this before.”
Ken Brueck, co-founder of Modus VR
“You’re answering that question of, what will it be like after doing this design session,” Brueck says. “That way, an expert photographer or rep can come in, quickly create these high quality, 360s images in a matter of seconds that you can include in emails or proposals … you really just have to complete this sale, keep the boost, keep the customer excited.
“And also give the customer something they can share with their friends and family,” he adds about the mouth-to-ear reference possibilities (using today’s digital convenience), which often come with unique solutions, even if it’s ‘a commercial tool like Modus VR.
Brueck also points to Modus Docs, which he describes as an “evolving tool,” which similarly to Modus Photo joins the proposal to generate key assets.
“Again, once you’ve built a project in Modus VR, take it to Modus Docs to generate drawings and line elevations,” he says. “And they’re as fast as everything else: our whole philosophy has always been based on speed.”
Integrators can very easily integrate specifics into the design and documentation process to offer clients an even clearer view of what their project entails. Oh, and they can impress the customer with their quick skills and professionalism, Brueck adds.
“Once you’ve built a space, you can say,‘ Okay, I want elevation lines here, here, here, and here; you add your annotation and it’s good, ”he says. “The customer can go from having a VR design session in about 30 minutes, making all sorts of decisions, and even having an email in the inbox full of images, 360, and drawings linear “.
Brueck says prospects don’t all have to be a luxury clientele or small businesses with big budgets.
“Because it’s so fast, it lowers the entry barrier for that experience to customers of any budget; you can do it for a $ 5,000 customer,” he says. “No one has been able to provide this before.”