In Augmented reality news
August 18, 2021 – NexTech AR Solutions Corp., a provider of augmented reality (RA) solutions for e-commerce, RA learning applications, AR-enhanced video conferencing and virtual events, announced this week the launch of its new advertising technology.
With the new release, NexTech customers can now access the Google network, offering attractive, streamlined 3D ads that extend to large-scale AR and require no application downloads. The upgrade takes advantage of WebXR and also allows for a solid RA experience with every ad, according to the company. NexTech ads also provide analytical data, which provides customers with data-based statistics so they can better capture impressions, clicks, interactions, and obtain global AR interaction data.
Commenting on the product improvement, NexTech CEO Evan Gappelberg said: “Digital consumers are looking for engaging immersive experiences. The combination of scaling Nextech AR 3D modeling with Nextech’s ad network now in Google Ads creates an incredibly valuable offering that accelerates the reach of our customers with higher levels of interaction. The Google Display Network reaches 90% of Internet users worldwide, through millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. “
Elisabeth Souquet, Marketing Director of Motif, one of NexTech’s 3D advertising clients, stated: “The collaboration with Nextech AR Ad Network provides us with a wide reach to new B2B communities in consumer products, fashion and clothing and brand agencies. Their 3D advertising capabilities were a key attraction for us and allow us to illustrate to potential students the kind of 3D models they can create through our 3D digital fashion course. ”Now, with the launch Google NexTech 3D Ads, customers like Motif can expand 3D advertising created with NexTech tools to reach a wider audience.
For more information on NexTech AR solutions and productions, visit the company’s advertising network website.
Image credit: NexTech AR Solutions