NFT finds its place on the cover of Vogue, as a new fragrance and as part of Balmain’s retail experience

September has always been a month dedicated to style and design. That’s when the fashion authorities like it Vogue they present their most important numbers of the year. Also known as the “September issue“The long-awaited compendium shows the latest developments in the fashion world. It sets the tone for the coming season through reports on trends and internal features, giving readers a front-line spot for the future of fashion.

This year, Vogue announced a new theme for September, as each of its 27 editions around the world was synchronized to tell a cohesive narrative. “New beginnings,” he wrote Vogue Australia,“It’s a reflection on what a recalibration could be like,” in a post-pandemic world. There were several interpretations of heart-to-heart shooting presented across the oceans, among them, the launch perfectly in time. Vogue Scandinaviaaward-winning edition with Red Dot Design. As an advocate of all things sustainable, I was captivated by the ethereal images of the young climate activist Great Thunberg with impeccable style to remind us that true and enduring style has soul.


The Vogue edition in Singapore, however, stood out more. As a print creature who still prefers to flip through physical pages and capture chapters from a weekend of reading, the idea of ​​print magazines and metavers come together seemed like an impossibility. But the number did an excellent job of introducing Generation X readers like me to the limitless things that fashion could do in a virtual reality space. It also shed light on how digital integration could help fashion research to be truly sustainable and soulful.

Vogue Singapore editor-in-chief Norman Tan explains: “Fashion and innovation have always been at the heart of what we do Vogue Singapore. With the theme of the September issue of “New Beginnings,” we took the bold step to delve into the metaverse, the destiny of a new class of digital artists and designers. ”Norman and his team have always advocated the dialogues between print and digital, with NFTs now opening more doors and opportunities for the creative industry, Vogue Singapore he was quick to see it as a new tool for elevated narration. Normal adds: “We welcome readers to embark on this digitally directed journey to explore creative possibilities. With the release of the NFT ‘New Beginnings’, we hope to develop and expand this emerging platform where fashion, art and design can flourish “.

The printed cover of the issue includes a QR code that opens in Vogue’s Singaporefashion metaverse. This virtual reality space reveals two covers, both created by local and international artists. Norman states:[They] they are the protagonists that drive the new creative rebirth born of the NFT. ”

There are two NFT covers, namely “Triumphant Awakening” and “The RenaiXance Rising”. The editor-in-chief of the future, details, “Triumphant awakening is designed by virtual world artist and 3D designer for Nike, Chad Knight, in collaboration with Jamela Law and Lionel Wong, of Singapore-based design firm Baëlf Design. The Rising Renaissance was crafted by digital fashion house The Fabricant in collaboration with Singapore fashion photographer turned 3D 3D model creator Shavonne Wong. Under the fashion direction of Vogue Singapore fashion director Desmond Lim, she features an androgynous avatar adorned with a majestic, wavy dress, inspired by Singaporean and Malay culture. ”


To coincide with the fashion milestone in the metaverse, Balmain Creative director Olivier Rousteing also created a virtual-only look Vogue Singapore. It was called the flame dress, it was said that this emerald dress off the shoulder was a celebration of Olivier’s 10thth year with the French House.

Rousteing’s entry into the virtual world began last year in response to the pandemic’s closures and travel restrictions. He shares: “We have created a exhibition hall to which everyone could have access because no one could travel. [Unmatereality and Balmain] we work together to digitize all the clothes, my face and even me talking. It was an amazing experience. They were so precise and they made such an incredible trajectory out of my vision and Balmain’s precise craftsmanship, which is not easy to do. ”


Vogue SingaporeThe two covers and Rousteing’s Flame Dress will be available at auction on September 20, along with 13 NFTs of beauty, fashion, art and design. Comprising Vogue’s NFT collection, these works offer collectors the opportunity to “get their hands on unique memories that signify the future of fashion.”

The winner of Olivier’s flame suit will also receive a Balmain digital certificate of authenticity, Rousteing’s dress sketches, as well as access to the NFT suit’s port to the Altava fashion games app.


Also this month in New York, visual artist Danilo Lauria and perfume expert Gunu Kapoor presented the first “digitally powered aroma,” which will be available on Hic et Nunc’s cryptographic user platform. Water at a distance it stemmed from the desire to explore the limitless possibilities of creating digital content no matter the distance. For most of 2020, Danilo and Gunu worked collaboratively to challenge the “concept of fragrance and address the aroma of cryptocurrency”.

Gunu shares: “By pushing the boundaries of traditional beauty marketing to the present day, we are always looking for an opportunity to collaborate and create new user experiences by combining luxury products within the cryptography community.” Eau de Distance will be sold for 300 Tezos each and only 10 NFT will be issued. Each purchase will include a physical fragrance, which will only be revealed to those who own the NFT. Danilo considers: “We are seeing how the digital world is gaining weight every day: augmented reality, cryptocurrencies, remote work … That’s why we thought it was time to open the conversation of the virtual aroma. Let’s see where this takes us. “

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