Objective success with biometric claims on virtual testing technology

By Clark Mindock (September 14, 2021, 8:12 PM EDT): Target violates customers’ biometric privacy by not receiving informed consent before allowing people to virtually “try” makeup and other products, according to a collective proposal proposed in the state of Illinois. court.

The proposed class action lawsuit was filed Monday in Cook County Circuit Court and alleges that the retailer violates Illinois Biometric Information Privacy Act by using augmented reality technology that allows customers to prove practically products. This process involves scanning the customer’s facial geometry from a live camera or photo source and customers say they believe the information is stored by Target and third-party affiliates …

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