Original VR iQIYI interactive film “The Final Desire” shortlisted at the 78th Venice International Film Festival

BEIJING, August 9, 2021 / PRNewswire / – iQIYI Inc. (NASDAQ: QI) (“iQIYI” or “Company”), an innovative market-leading online entertainment service in China, announced today that its original interactive virtual reality (VR) movie The final wish (the “film”) has been selected for an award in the Venice VR Expanded category at the prestigious Venice International Film Festival. The final wish will be officially launched in mid-August on iQIYI. Users can experience it using iQiYI VR APP. He Venice The International Film Festival will screen the film online from From 1 to 11 September.

Original VR iQIYI interactive film “The Final Desire” shortlisted at the 78th Venice International Film Festival

This is the third time that an original VR production from mainland China has received this recognition from a major international film festival after IQIYI’s original VR production. the latter in virtual reality was nominated for the Venice Award for Best Virtual Reality in 2018 and Kill a superstar was awarded the prize for best immersive virtual reality story in the Venice VR Expanded category in 2020.

As a major immersive 8K HD VR project for iQIYI this year and the second film for its interactive VR theater, Crime Scene, The final wish tells the story driven by the suspense of six beneficiaries of the inheritance of a young dead art dealer. After the meeting of the six people in the art dealer’s studio, the truth of his death is revealed.

The final wish it adopts multiple parallel narratives in immersive dramas, through panoramic observation and the switching of various points of view. By giving the audience the freedom to change scenes at any time, the film invites the audience to explore the plot and narrative logic of the film. Users can also identify clues and complete tasks as they watch to create a unique and engaging experience. VR movie is supported 8K HD and Dolby Atmos format, offering an unprecedented first-class immersive interactive audiovisual experience.

“RV as an innovative form of expression will bring great potential to content creation and the application of RV technology will diversify the content and consumption offered to users,” he said. Zhang Hang, vice president of iQIYI.

As one of the first national technology and entertainment companies to enter the virtual reality market, iQIYI has consistently established a line of virtual reality encompassing dramas, movies, variety shows, and games. So far, iQIYI has released RV titles such as The ghost blows the light: Mu Ye Gui Shi (drama) the latter in virtual reality (film), Producer of idols (variety show), TUKTAKMAN VR (animation) i Chinese Paladin 4 VR (game). Many of these have been recognized and recognized by critics. In 2020, the company established DreamVerse Studio to create virtual reality jobs, full sensory technology, and other solutions to drive the industry’s evolution of the offline multisensory entertainment experience.

In the future, iQIYI’s VR business will continue to release premium original interactive VR content, creating innovative audiovisual experiences driven by cutting-edge technology. The company will also strive to explore new genres and applications for interactive virtual reality, opening up new avenues for the expanding industry.



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