NEEDHAM, miss., September 22, 2021 / PRNewswire-PRWeb / – PlatformQ Education, a leader in virtual content development and strategy, today announced plans to open its industry-leading Conduct platform to trusted development partners to support the unification of critical reporting often ignored or not available to enrollment and fundraising professionals. .
The availability and adoption of tools such as virtual tours, AI chatbots, digital maps, virtual reality experiences, and more have exploded since the onset of the COVID-19 pandemic. Challenges facing higher education professionals with the availability of these disparate tools include: ensuring the brand representation of the institution in a consistent manner, making full use of the behavioral data derived from these platforms, and maximizing the effectiveness of dissemination and staff resources.
While CRM platforms such as Slate and Salesforce allow institutions to store data and manage communications, centralizing data from the wide range of platforms students use to interact with an institution is a challenge. Conduit allows institutions to unify their data, regardless of the platforms they use to create or host virtual content, as they connect anonymous web traffic with identified data from potential clients or alumni before the process and with deeper statistics that they update in real time.
Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach at PlatformQ Education, said: “A post-pandemic engagement plan will be based on multiple experiences and branded digital resources to reach and support students, while customizing the process of effectively and attribute the results to the right sources By opening the Lead to External Development Partners platform, we are building a true virtual participation ecosystem that will connect all the tools an institution uses to create a single registry, eliminating all applications. acronyms for admissions and increases the participation of advance office donors, while maximizing staff time and building more sensitive predictive models. ”
Building on existing data integration partnerships with Capture and Underscore (a Carnegie company), PlatformQ Education will work with developers on participating virtual content providers to support better attribution and access to interaction for a variety of digital channels, including:
- Virtual tours
- Digital campus maps
- Virtual reality (VR) and augmented reality (RA) experiences
- AI Chatbots
Unifying the reporting and marketing of these channels will allow admissions and development offices to better understand the impact each channel has on converting their respective efforts without relying on additional and costly outsourced consulting services.
“Over the last decade, we’ve seen marketing companies copy and paste redundant and obsolete tactics in an attempt to reach students and parents. It’s hard to attribute these tactics to enrollment or fundraising results. With our set of services and development partners, we have digitized the interaction process with highly traceable virtual tools, while reducing overhead, to transmit data savings and efficiency to our college and university partners so they can focus better their efforts and more effectively support their components “. Robert Rosenbloom, Said the president and CEO of PlatformQ Education.
With the reduction of budgetary resources and the teams of admissions and fundraising with fewer and fewer staff, the effective use of resources will be paramount to the success of the departments of registration management and fundraising in the universities and universities. In addition to unifying virtual experiences for students and institutions, PlatformQ Education has introduced included service offerings to better integrate new student search, parent involvement, and personalized video experiences with the Convert and Workflow modules of the Conduit platform . Rogers added: “With the complete Conduit platform, institutions can rely on our team and software to build and execute impactful continuous research and continuous participation programs, at a fraction of the cost of old search companies, with superior results “.
Content partners interested in incorporating their platform or services into the Conduit network should contact them Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach at [email protected]
About PlatformQ Education
PlatformQ Education provides colleges and universities with an all-in-one, easy-to-control brand audience participation platform, with robust reporting and industry-leading strategy and support. Conduit, the Virtual Commitment Center, includes a set of managed products and services, including Campus Connect live chat, custom workflow video clips, contact conversion and conversion opportunities, and behavioral interaction and analytics, PlatformQ Education allows institutions to interact significantly with their audience at all stages of the engagement process. Whether the goal is to increase applications or influence accepted student decisions, or reach out and engage alumni, hundreds of institutions rely on PlatformQ Education to support their conversion and achieve goals every day.
Contact with the media
Gil Rogers, PlatformQ Education, 8609902745, gro[email protected]
SOURCE PlatformQ Education