NEW YORK, July 12, 2021 / PRNewswire / – Gen Z Planet, a research and advice company focused on generation Z, has published its book today, Gen Z 360, which explores the effects of Generation Z on our culture, workplace, and consumer market.
Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat, award-winning management consultant and founder of Gen Z Planet, not only describes the unique features of this next generation, but also it also delves into the “why,” explaining what’s behind the change and, therefore, what it takes to navigate it. From how to recruit, train and integrate this working and hungry generation into the current multigenerational workforce, to how to market their products and services: the Gen Z 360 is full of meaningless information and guidance that can make a difference during one of the most transformative periods in business history.
This book launch is accompanied by an innovative launch event: a virtual reality experience that tells the story of the book, describes this generation, and sets a new bar for the promotion of books in a digital age. “Under normal circumstances, we would have liked to launch the Gen Z 360 with a big party for our friends and business partners, but with the uncertainty still surrounding us due to COVID-19, a big party was off the table,” he said. said Ben-Shabbat. “Fortunately, however, this ‘new normal’ forced us to think outside the box and rethink what a book launch might be like in the current circumstances. The result is a unique book launch and the big advantage is that everyone , everywhere, you can attend, ”he said.
Ben-Shabat, who believes that if you want to meet a generation, just ask yourself “what is your biggest dream,” he has compiled thousands of dream statements from teens and young adults throughout his research. With the help of artists from around the world, a select number of these statements became illustrations. These appear throughout the book and constitute the backbone of the virtual reality experience designed as an art gallery.
About the planet Gen Z
Gen Z Planet is a research and consulting company focused on the next generation of culture creators, employees and consumers.
Visit the virtual gallery at www.genzplanet.com
Buy the book @amazon: https://amzn.to/2VtFpdW
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