Grey’s Anatomy prolific producer and creator Shonda Rhimes could expand her work to VR content on Netflix.
Rhimes and Netflix expand content relationship with Rhimes’ Shondaland Media after the original collaboration resolved in 2017 helped break records this year for the broadcast company, with 82 million households tuning in for the first month on Bridgerton’s steamy Shondaland. The show is already renewed during the fourth season, with derivative programming as well and more content in the works of Netflix.
Shondaland’s other shows include Grey’s Anatomy and Scandal and the new deal with Netflix expands the collaboration to “produce, stream and distribute exclusively feature films, as well as potential game content and virtual reality.”
Netflix offers a virtual reality app for its streaming service on Oculus Quest and has been dedicated to virtual reality over the years. Companies like Disney along with tools like Epic’s Unreal Engine have also made tremendous strides in recent years by incorporating VR headsets into production workflows that allow creators to explore their plans and see virtual sets faster, but for viewers. home broadcasting services have a bit of a wall when it comes to the visual experience.
You still can’t sit down with friends and easily watch new episodes of The Mandalorian or The Witcher, although there are some ways to watch content with friends in virtual reality already with services like Bigscreen. In addition, the weight of the headphones, comfort, and battery limitations make it difficult to view content where services like Netflix are heavily inclined.
All of this could change in the coming months and years, however, as more comfortable headphones debut and major platform companies like Facebook try to partner with streaming services to gain new experiences that erase some of the barriers that held back the experience of the past.