RBC invites attendees from around the world to experience a virtually reinvented Race for the Kids event

A new mobile app will keep participants connected while running, walking or rolling in support of 35 youth-focused charities in 19 countries

RBC Race for the Kids, branding and screenshots of the new mobile app (CNW Group / RBC)

TORONTO, August 16, 2021 / PRNewswire / – Due to the ongoing impacts of COVID-19, RBC Race for the Kids will return in its global virtual format for a weekend of events October 16-17, 2021. Today, RBC opened registration for the weekend of the event and announced plans for its reinvented virtual participant experience with a new mobile app.

At the start of the COVID-19 pandemic, RBC proactively pushed its long series of RBC Race for the Kids events to a global virtual format, ensuring that it could continue to support young people around the world as they faced the necessary restrictions for public meetings. As a result, $ 8.8 million it was raised by more than 33,000 participants by 2020, benefiting dozens of youth-focused charitable partners, who needed support and services more than ever.

Through the mobile app, participants can stay connected and competitive (CNW / RBC Group)

Through the mobile app, participants can stay connected and competitive (CNW / RBC Group)

A new way to compete
RBC Race for the Kids is open to everyone, regardless of geography, age or fitness. Participants can register for free at rbcraceforthekids.com – an integrated registration and fundraising platform that provides a seamless experience.

New for 2021, RBC Race for the Kids participants will experience the weekend of the event via a mobile app. After registering, participants can download the app to start interacting with its interactive and exciting features, such as:

  • Select a default distance to complete in the local community (no set routes). Depending on the distance chosen, the app will share a series of audio signals during the event to encourage and excite participants towards their personal goal.

  • Choose the most convenient method to record your activity: by using the tracker built into the app or by linking it to a portable fitness device.

  • Track training miles / miles, competing against individuals or teams to move up to the rankings and following the training activity of their teammates.

  • Recording the performance of the event and sharing your route map / photos in the app’s event feed or posting to your personal social media channels.

  • Unlock the augmented reality goal of the app to use face filters and digital medals during and after completing your event, which can also be posted on your personal social media channels.

Participants are encouraged to complete their career, walk or ride independently or with family and friends, observing local public health councils and government guidelines.

Support young people from wherever you are
Regardless of where the participants are physically located, they can choose to support any of the 35 participating charities during the registration process. Located around the world, all participating partners offer critical supports and services to young people in their local communities.

RBC Race for the Kids 2021 partners include:

Prior to 2020, RBC Race for the Kids events took place at 17 physical venues, including: Bahamas, Barbados, Calgary, Chicago, Hong Kong, Jersey, Kuala Lumpur, London, Montreal, New York, Ottawa, Seattle, St. Paul, Sydney, Toronto, Trinidad & Tobago, i Vancouver. So far, the series has seen more than 290,000 participants who have gathered more than collectively $ 65 million.

In addition to continuing to host RBC Race for the Kids, RBC is committed $ 13 million so far in terms of food security, mental health and strategic preparedness in response to the COVID-19 pandemic. In 2020, RBC lined up more than $ 140 million in donations to its strategic priority pillars, directing funds to local community organizations and causes in the places where it operates.

To learn more about RBC Race for the Kids, their charities, or the virtual event experience, visit: rbcraceforthekids.com.

As for RBC
Royal Bank of Canada is a global financial institution with a principles-based, purpose-based approach to delivering a leading return. Our success comes from the more than 86,000 employees who harness their imagination and ideas to bring our vision, values ​​and strategy to life so that we can help our clients thrive and thrive in communities. How From Canada largest bank and one of the largest in the world based on market capitalization, we have a diversified business model, focused on innovation and offering exceptional experiences to our 17 million customers in Canada, the US and 27 other countries. Learn more at rbc.com.

We are proud to support a wide range of community initiatives through donations, community investments and employee volunteer activities. See rbc.com/community-social-impact.

RBC (CNW / RBC Group)

RBC (CNW / RBC Group)



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