Robert Rice in episode 7 of “Hashing it Out”: interruption of casino marketing with AR, VR and BSV

The first time I saw Robert Rice on stage at a CoinGeek conference I was impressed. This first pioneer and entrepreneur of AR / VR has a special energy, charisma and intelligence, as well as a vision that will change the face of marketing in all industries.

In this episode of Hashing It Out, Rice, who is the founder of Transmira and developer of Omniscape, a platform that uses “XR” to enable innovative marketing capabilities, talks about how his invention can benefit industry space. of the game in particular.

XR metaverse defined

Rice coined the term “XR,” which is essentially a mixture of augmented reality (RA), virtual reality (VR), Internet of Things (IoT), 5G, and blockchain to make it an “experiential reality”.

“Metaverse” for Rice is when everything, everywhere, is connected, from 3D spaces to AR, digital twins and smart cities, but all with a connection back to the real world instead of just existing in a world of games.

Rice’s mission with Omniscape is to merge these two concepts and build an “XR Metaverse”.

NFT for terrestrial games

The concept of NFT has caught the attention of the gaming industry as we discussed in the last episode of Hashing it Out with FYX Gaming, and Rice offers an insight into how to use NFTs as a marketing tool for land-based casinos. and related businesses. Rice describes these NFTs as something “designed to reach people where they are, involve them, and get them to go somewhere to exchange or exchange them.”

There are two ways in which casinos can take advantage of the technology that Rice and his team are developing. First, they can use AR and geolocation to create branded items such as 3D poker chips and drop them anywhere (a competing casino or some other region they are trying to target, for example) to change them to land ownership.

“It basically puts content where your ideal customer is and attracts them,” Rice said.

Combining NFT with “digital twins” is another futuristic way that casinos can attract current and potential customers. A casino could simulate the entire hotel and casino floor on an individual scale as a “digital twin” and create a huge new marketing tool.

“When you really have an immersive 3D environment that you can explore with a custom avatar with your friends at the same time, with interactivity, you can even get some of the games working on it and link them to your regular website.” He suggested rice.

“Now you’re creating this fun experience that really gives someone a sense of presence and actually being there, how it’s really here, how it is, that helps them become familiar with it,” he said.

“You could have customer service avatars powered by walking artificial intelligence or real people live working their avatars and offering people all that other virtual experience,” he said.

“While COVID may be bothering you, you can make money. You can still interact with all your best players or new people. And then as COVID and other things are released, you’re still involved. You’re boosting brand awareness, brand engagement, brand experience, that has a lot of benefits, ”Rice added.

While this type of “next-generation” marketing may seem quite complicated and costly at first, Rice urges casino operators and even convention centers to get ahead of themselves and differentiate themselves from their competition.

“The reward is so great and, right now, it would set them apart from everyone else, which gives them a huge competitive advantage,” Rice said.

Reduce the distance between online and terrestrial play

Opportunities with NFTs and XR Metaverse don’t stop with terrestrial games. Imagine attending a football game and collecting 3D items at the stadium to exchange them online at a sports betting site, for example. Leveraging this technology could also serve as a wonderful way to connect the online gaming world with the terrestrial part of the industry.

“What’s interesting about all these things we’re talking about here is, again, the idea of ​​linking digital content, whether in 2D, 3D, whatever, with some kind of real-world link,” he said. point out Rice.

Imagine playing an online game (e.g. slots) and opening a small chest with fun items inside. Maybe digital items could be used to disguise an avatar or they could be sent to a friend or even exchanged for something real on the brand’s land ownership.

“You could have 3D poker chips all over the planet for people to find and discover. Either you can get little 3D trophies I’ve won in gaming environments … or I can go to a store, a restaurant or some experience or even to a theater in a casino and then exchanging these things, updating or transferring them or exchanging them with some other people, ”Rice suggested.

“So it’s really right now, casinos need to get a creative guy and endow him with the budget and tell him,‘ Go do something amazing to make us more money ’and they have to go first to these metaverse things, ”Rice advised.

“If casinos were smart, they would now have to engage younger people with many of these high-end technologies, because they will withdraw their own user base if they don’t,” he predicted.

Where does the blockchain fit?

Transmira is a perfect example of an innovative company in the blockchain space that is not promoted as a blockchain company. Rather, they identify as a marketing and advertising company and blockchain technology is simply running in the background.

“We’re not a cryptography company that builds cryptography stuff for people and fans of cryptography,” Rice clarified.

“Blockchain has been a favorable technology for us. It allows us to do things that are usually difficult to do or figure out how to handle them, ”he said.

“We don’t want people to cheat or copy things. So each of these little objects has to be unique … and because everything is in blockchain, it’s like, wow, now I have this amazing historical record that is immutable and now I know where that is [NFT] of who owned it before me, what its history is … it’s like all these things are starting to open up, ”he added.

Why BSV blockchain

When deciding which blockchain to use, because we all know there are many to choose from, Rice was asked the following questions: Does it do what I need? Is it expensive? Is it fast? Can it be scaled and works?

After analyzing the many options available, Rice concluded that the BSV blockchain is the only one that can scale, has speed, transaction volume capabilities, and negligible transaction costs.

“I am just trying to block the whole bloody planet. I need to be able to ingest billions of IoT sensor data, at some point I have to handle hundreds of millions of people running crazy and sexy avatars, all sorts of add-ons. I have to make billions of tacos in 3D. That’s my problem, I have billions of 3D tacos that I need to keep track of, ”he said with a smile.

Try to do it that about Ethereum, says …

“In my opinion, you can’t be a serious entrepreneur who uses some of these other solutions. Because, I mean, yeah, you can do something fast and fast and make some money, but you can’t climb. There’s a tough stop here, ”Rice said.

“And then, of course, they’re like, well, these other things will come in two or five years, or you can use five side chains plus six more things and five more protocols. It’s like, what’s wrong with you? Here is a simple solution, “he said.

“If someone takes the time to do their homework, they will come to the same conclusion. And then you never look back. And then when you’re doing it, it’s like, wow, that’s really easy and it moves really fast, ”he said.

Are you new to Bitcoin? Check out CoinGeek’s Bitcoin for beginners section, the ultimate resource guide for more information on Bitcoin — as originally envisioned by Satoshi Nakamoto — and blockchain.

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