Scienjoy initiates an NFT partnership with New York art galleries to exhibit and sell NFT art on major platforms, OpenSea, Rarible

BEIJING, August 16, 2021 / PRNewswire / – Scienjoy Holding Corporation (“Scienjoy”, the “Company”) (NASDAQ: SJ), a leading platform in mobile live entertainment broadcasting in China, today announced plans for a pilot initiative to showcase and sell non-fungible testimony (NFT) artwork by young artists from a group of contemporary art galleries in the New York area.

Scienjoy and the Global Friendship Exchange Foundation (“GFE Foundation”) have signed a memorandum of understanding with three contemporary art galleries interested in digital art NFTs, including Latitude Gallery, Onboard Gallery, and Herr Gallery in New York.

The pilot initiative will kick off with a consortium of young artists working on NFT, exhibited in galleries, marketed at online auctions and connected for sale with NFT online exchange platforms. Scienjoy will provide technical support, manage the minting and market testing of NFTs and connect and market NFTs across various platforms such as OpenSea, Rarible and Foundation.

The initial partners of the gallery have been selected for their innovative work in the NFT art space. As contemporary art galleries, Latitude Gallery, Onboard Gallery and Herr Gallery have already had initial programs that explored the promotion and marketing of the work of young artists from around the world through networks of digital and digital art communities. . Beginning in 2020, Latitude Gallery began organizing exhibitions and events to help artists reach NFT collectors. Onboard Gallery has carried out several NFT launch initiatives on various platforms and has created a solid network of thought leaders and influencers in the digital art market. To date, Herr Gallery has focused on providing technical support and intelligent program design to enable artists to coin NFT, access the market, and promote themselves across various channels and platforms.

For its part, Scienjoy has established a dedicated team of engineers with experience in program design and game technology to coin NFTs for young artists, test sales and market NFT art on various networks. To test the market value of an individual piece, Scienjoy plans to use its entertainment platform of approximately 300,000 stations to withdraw selected NFTs. Scienjoy stations will be able to exchange NFTs as gifts with other users in the Scienjoy blockchain-supported rewards system and display NFT artwork to Scienjoy virtual worlds and games. Scienjoy will also create NFT gifts and promote them to its nearly 250 million registered users.

“Although there have been some sales of high-end NFT digital art auctions and galleries, the market is still very young and unknown. For young artists, NFTs are particularly valuable as they have a built-in mechanism. to get copyright to the artist In the traditional model, young artists could sell a piece at the beginning of their career and not participate in any of the subsequent sales if the piece increases in value at other auctions. how this is changing the art world and how artists are cultivating their work.For galleries, partnering with technology leaders like Scienjoy to access the NFT market expands our reach around the world. ” Sophie Zhou from the Altitude gallery.

This agreement is part of Scienjoy’s ongoing strategic collaboration and is aimed at digital art NFTs with the GFE Foundation, a U.S. nonprofit organization. The strategic partnership, announced in the past July 7, 2021, is dedicated to supporting young artists around the world. For Scienjoy, the partnership provides a new channel for exploring intersections between virtual worlds and art, enriching the live streaming ecosystem with high-value content, and discovering a new category of live influencers. Scienjoy’s live streaming content has become increasingly diverse and now includes stations that focus on cultural activities, health, cooking, beauty and now artists who can find a new way to reach fans and collectors through live streaming. Scienjoy sees NFTs as an important tool for protecting and tracking the value of unique virtual items, as a step in creating fully immersive virtual reality worlds on their platforms. Scienjoy hopes to help the young artist provide the technical expertise to enable the artist to enter the NFT market and navigate the process of marketing digital works of art.

“Creating NFT is a key part of our ongoing strategy to attract high-quality creators to our platform through a variety of specialties to enrich and grow the value of our entertainment ecosystem,” he said. to say. Victor He, CEO of Scienjoy. “NFTs of digital tokens, original artwork, music and more are a fantastic mechanism to enable our creators to earn income from their work and encourage them and give them the opportunity to invest time in content creation. on our platform. We look forward to the creative results that our talented group of broadcasters and artists will conceive in the future. “

To celebrate the start of the campaign, Scienjoy and the GFE Foundation will organize an online and offline hybrid opening gala New York inside October 2021 present the program’s top ten current NFT artists, celebrate and exhibit current works, share industry developments, and showcase artists ’stories from the initiative. With this and other future events, Scienjoy and the GFE foundation are building a community and support network for young creators to thrive.

About Scienjoy Holding Corporation:

Founded in 2011, Scienjoy is a leading mobile live streaming platform China, and its main mission is to build an array of live streaming services that offer enjoyable experiences to users. With approximately 250 million registered users, Scienjoy currently operates four brands of live streaming platforms, consisting of Showself, Lehai, Haixiu and BeeLive (including Mifeng [Chinese version] and BeeLive International [international version]). Scienjoy adopts cross-platform operation strategies and is committed to providing high quality and value-added services for users with innovative thinking. Based on the knowledge and in-depth research of the live broadcasting industry and user behavior, Scienjoy is dedicated to building fully immersive virtual reality worlds in which the virtual world and reality are integrated within the scenario of live broadcasting, deeply integrating the industry through diversified live broadcast scenarios. , and empower the industry by creating a complete ecosystem Livestreaming rich and content. For more information, visit

About the Global Friendship Exchange Foundation:

The Global Friendship Exchange Foundation (“GFE Foundation”) is a United States registered non-profit organization 501 (c) (3) with a presence in the United States. The GFE Foundation works with the mission of supporting young artists from around the world. To this end, the GFE Foundation creates opportunities, platforms and events to support young artists. Above all, the GFE Foundation seeks to support all kinds of forms and arts with a platform to support artists in providing value to the world.

Declaration of safe port

Some statements made in this release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, the words “estimates” “projected”, “anticipate”, “anticipate”, “plan”, “expect”, “expect”, “believe”, “search”, “can”, “expect”, “should”, “expect” “,” propose “and variations of such words or phrases (or negative versions of such words or phrases) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the control of the Company, that could cause actual results or results to differ materially from those discussed in the forward-looking statements. important factors, among others, are: the ability to manage growth; ability to identify and integrate other future acquisitions; ability to obtain additional funding in the future to finance capital expenditures; fluctuations in general economic and business conditions; costs or other factors that adversely affect our profitability; litigation related to patents, intellectual property and other issues; possible changes in the legislative and regulatory environment; a pandemic or epidemic. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those described in more detail in the company’s submissions to the Securities and Exchange Commission (“SEC”) from time to time. The Company does not undertake to oblige to update or revise any forward-looking statements, whether as a result of new information, future events or anything else, except as required by applicable law. This information is only spoken from the date of this release.

Contact with media relations

Greta Bradford
ICR Inc.
[email protected]
+86 178-8882-8731

Contacts with investor relations

Ray Chen
VP, Investor Relations
Scienjoy Holding Corporation
[email protected]
+ 86-010-64428188

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