Netflix recently announced their new deal with the famous show writer, Shonda Rhimes. His first collaboration came when Rhimes left Bridgerton, the most watched show on the streaming platform. They are now looking to expand into virtual reality and games with their feature film.
“The newly expanded partnership will give Netflix and Shondaland Media the opportunity to exclusively produce, stream and distribute feature films, as well as potential game content and virtual reality,” Netflix wrote in a statement.
This is the first time the platform mentions interest in the virtual reality and gaming industry. The expansion will be done in collaboration with Shondaland Media and its production partner Betsy Beers. According to HypeBeast, Netflix will provide the “technical and financial resources to support Shondaland’s mission to create DEIA (Diversity, Equity, Inclusion, Accessibility) programs that increase the representation of the industry workplace for marginalized groups.” Shonda Rhimes always tries to implement programs that aim to benefit the minority community.
“When Ted and I decided to break the traditional business model of the TV network to move Shondaland to Netflix, we both made a leap into the unknown,” Rhimes said in a statement. “Today, Shondaland on Netflix is thriving creatively, is profitable as an asset, and attracts audiences around the world with stories that fearlessly challenge viewers and keep them very entertaining at the same time.”
As if not much information has been published, we will update you as this project progresses.