Sterling Heights cuts the tape on the Trailblazer mural with augmented reality and the nation’s first immersive gaming feature – Macomb Daily

Sterling Heights officials and businessmen will cut the tape of a new Trailblazer mural with augmented reality and the nation’s first immersive gaming feature on Tuesday night.

The mural, painted by local artist Wendy Popko, sits on the south side wall of Ventimiglia’s Italian Foods on Dodge Park Road. It includes an augmented reality feature that animates the mural through a mobile app produced by Electrifly, an RA art company that partners with artists and creators to bring their ideas to life through immersive technologies. In addition, the AR experience of this mural is believed to be the first in the country to allow visitors to fully engage with the mural through an interactive game function. The interactive Trailblazer game allows guests to play football back and forth with the paint youngsters, maintaining score and increasing speed as they progress through the game.

“One of our key statements from Visioning 2030 is that Sterling Heights is an active community,” said Sterling Heights Mayor Michael Taylor. “This mural was the perfect opportunity to highlight this vision, and Wendy has done a tremendous job of capturing the spirit of recreational activity throughout the city. From our magnificent trail system to the remarkable views while rowing the Clinton River and even our youth football, included many different options.He even made a small nod to Ventimiglia’s Italian heritage on football shirts.We couldn’t be happier and we know that our residents will love going out to interact with this first public art of its kind ”.

Source link

Leave a Comment

Your email address will not be published. Required fields are marked *