The 5th paradigm of marketing emerges. What does this mean for advertisers

An unprecedented disruption has forced marketers to re-imagine long-standing strategies amid accelerated changes in consumer needs and the overall consumer experience. Raja Rajamannar, head of marketing and communications for Mastercard and president of Healthcare, shared his ideas on how to inspire and achieve advanced work and how he envisions the fifth marketing paradigm to be developed at this week’s Adweek at Home event .

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