The future of e-commerce is experiential: there are some trends that need to be monitored

Experiential e-commerce is another emerging form of virtual sales, focused on consumer relationships, branding efforts, and interactive experiences. With social media increasingly powerful, companies are looking for ways to make e-commerce an experience, rather than just an online store. The pandemic has further accelerated experiential e-commerce, while brands are now focusing on new and creative ways to attract their customers online. Complex Media, for example, has historically had its ComplexCon offline event for nearly a decade, and this past year they created a highly digital online virtual event called ComplexLand, as they sought to mimic some of the offline components and create a very attractive place. digital experience (in the midst of the global pandemic).

Here are three trends that show us the popularity of experiential e-commerce and how it will continue to evolve and influence the way brands interact with their customers.

Commitment to influence

Whether brands work with micro influencers at much more affordable prices or are the most popular influencers at a high price, there is no doubt that influencer marketing works simply because influencers are influential.

For example, Jimmy Donaldson, also known as Mr. Beast on YouTube, is known for giving away thousands of people to its followers, dominating experiential e-commerce. He simply makes money by creating interactive experiences for his fans, constantly strengthening the bond between them and him. Known for amazing gifts (once I offered a house a pizza), the interactivity is clear: if you look at me, you could win. If you follow me, you could win. If you see me, you could win. And who wouldn’t change any follow-up or comment for a free money opportunity (or a house)?

Demonstrate the value of follower counting and the experiential interaction that results generate

Augmented reality that recreates the in-store shopping experience

Have you heard of online shopping, but have you heard of augmented reality (RA) shopping? In fact, online shopping can make a complete circle with physical shopping if AR has something to say about it.

Augmented reality providers expect shopping to be a truly interactive experience, with consumers soon having the option to do things like shoes, shirts, pants or even practically see sofas they consider falling directly into their living room. ‘be. an application. Some retailers want to offer 3D mannequins with a screen that rotates constantly (depending on the profile of the consumer who sees it). Gone are the days of mall employees doing the cumbersome task of physically changing clothes once a week (and they don’t appreciate it). Augmented reality, as a useful app, can recreate the fun and engaging consumer experience that shoppers used to enjoy when brick-and-mortar stores were the only option, long before online shopping times.

Venent Merch In-Gam

Video games are bigger and more expansive than ever, and with that, the opportunity for revenue is maximized. Grand Theft Auto Online, a technically free experience after the initial purchase of the game, expects a 75% microtransaction jump in 2021, with revenue of $ 313 million in just a quarter of last year. Viously, video games are a perfect breeding ground for offering items within the experience of a game. The online retail giant Shopify has the Unity SDK API, a service that offers games or applications the ability to offer physical products in their virtual world. Users can shop at in-game gift shops, receive products as a reward for their in-game play, or even allow players to create unique in-game items that they can physically own, Shopify explains.

Experiential e-commerce is the next logical step in online sales. People are more likely to click the buy button if they think they are recovering something, either to level up in a game, to participate in a contest, or to see the furniture they are considering buying. long time before the moving company arrives. Amazon has been doing this for years, taking advantage of the RA feature of the app. The above trends offer an insight into how companies will get consumers into their pockets in 2021 and beyond. We can expect much more virtual and augmented reality, organic and indigenous brand interaction, and a world where branding and lifestyle become a harmonious space.

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