There is no doubt that the elements of augmented reality (RA) and virtual reality (VR) are online to experience a big boost in terms of importance. On the one hand, AR glasses superimpose visual elements on your real-world vision. On the other hand, VR headsets allow you to immerse yourself in a completely virtual environment and interact with brands and what not.
It is worth noting that increasing the prominence of the elements of RA and VR will open the door to endless opportunities for marketing professionals. And to give us all a clear picture of it, Facebook released a new report that picks up on the advances of virtual reality and virtual reality and the future that this technology will have.
Access, agility, people, and public services became known as the vital signals driving the next stage in the advancement of virtual reality.
The report explained how the progress of AR & VR will be very similar to previous technological advances, i.e. the importance of the elements in our daily life will increase in the near future.
In addition, Facebook boasts that about 3 in 4 (75%) business owners are likely to rely on AR and VR technology in the next two years. On the other hand, global spending on it is expected to increase 6-fold.
Demand from RA content users is also constant. But this should come as no surprise, as many people are interested in e-commerce.
AR and VR technology has the potential to provide vibrant opportunities to enhance your product discovery and brand connection experience. Simply put, AR and VR can bridge the gap between face-to-face shopping and online shopping.
The Facebook report also revealed that searches (in English) related to AR and VR on Facebook more than doubled rapidly in developing markets than in established ones.
The appeal is definitely growing in various markets around the world. This is a clear indication that interactive and unique technology platforms will play a big role in the future and provide companies with a lot of exciting ways to interact with their customers.
According to Facebook itself, AR and VR can completely change the way people interact with brands and vice versa. The possibilities are endless, from being able to meet custom clothing designers individually to a master creative director reimagining a home.
However, there is still time before RA and virtual reality can move forward giant. Technology is still in its early stages, but it’s only a matter of time before the next big change takes shape.
Continue reading: Facebook is experimenting with ads about its “Oculus Quest” games