The QR code of the Save-On-Foods Memorial Center launches the interaction with the 3D rendering
A new augmented reality mural, connected to We the West Basketball Festival, is now on a side wall of the Save-On-Foods Memorial Center so interested passers-by can virtually interact with them.
On the floor, in front of the mural, is a QR code that users can scan and receive a link that will automatically launch their Facebook or Instagram app to interact with the 3D rendering.
“The way it works is that you look at the mural through the phone, we encourage you to leave the sound on because it’s an audio and visual experience, and the whole mural comes to life – every piece you touch will happen something and there are games which you can play with, ”said Vanessa Leong, the festival’s project director.
Leong said they worked alongside a local company called Hololabs, an award-winning development studio, to bring Sam Paul’s artwork to life. Paul is the graphic designer who created the image.
The bright and colorful piece is one of the 10 sports landscapes planned throughout the Great Victory and the only finished piece to appear on the wall. The rest are and will be on specific basketball courts.
Another mural has been completed so far on a Horner Park basketball court and Leong encourages residents to keep an eye out for the rest to come this summer.
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