HONG KONG, June 25, 2021 (GLOBE NEWSWIRE) – MobiusTrend, the fintech market research organization, recently released a research report “WIMI Hologram Cloud Seizes Opportunity for RA Development and Expected the development of the industry will increase production capacity with the release of 5G ”. As for the AR / VR industry, it has been proposed for many years. According to data from the Chinese Academy of Information and Communication Technology, the global virtual reality industry has a scale of more than one trillion yuan and the expected annual growth rate of 2017- 2022 exceeds 70%. On a general scale, the global RA / VR market was forecast to exceed 70 billion yuan in 2018, a year-on-year increase of 126%. Among them, the VR content market is about 20 billion yuan and the AR content market is about 8 billion yuan. Meanwhile, in 2020, the global virtual reality industry will exceed 200 billion yuan, of which the virtual reality market will be 160 billion yuan and the RA market will be 45 billion yuan.
With the continuous updating of AR / VR products, their field of application continues to expand and the scale of users continues to increase. China’s scale of virtual reality users has gone from 520,000 in 2015 to 5 million in 2017, and by 2020 it exceeded 20 million. With the maturity of China’s virtual reality technology, the scale of the market will expand even further. In 2020 alone, China’s virtual reality market reached 30 billion yuan.
1. State of development of the RA industry
AR and VR are two technical aspects with different concepts. AR is to emphasize improved real world information and the purpose of virtual reality is to present a closed virtual world. In specific scenarios, RV will be used in large-scale games, video albums, and product display fields, while RA is suitable for social applications, education, and light gaming. AR focuses on algorithm software and RV focuses on content production. The difficulty of augmented reality lies in how to make computers understand and reconstruct the 3D world, which requires high algorithms and programs. The low latency high definition screen is an important indicator of virtual reality and the production of virtual content is difficult.
Currently, the AR in the market is still dominated by computer and mobile phone applications, and the technological maturity of optical components has become the main bottleneck limiting the AR display near eyes. The RA industry chain is divided into upstream, middle and downstream waters. Upflow is primarily for components such as chips, sensors, optical components, display screens, and other parts. The average current is for various devices, such as head-mounted screens, glasses, mobile phones, and vehicle terminals. As for the later version, it is a platform for content such as games and movies.
Due to the impact of the epidemic in 2020, the demand for mass consumer housing has been promoted and, with the continuous advances in RA optical technology, the demand represented by RA products has experienced strong growth. . That is, the user base has grown, many developers have joined, and the industry has also introduced the new flashpoint of developments.
2. The main giants are actively deploying in the RA field
Apple has long been exploring the RA field. He has successively acquired more than a dozen companies such as Polar Rose and Metaio for tools for facial development and recognition. He has successively applied for six AR-related patents.
At Apple’s World Developers Conference in June 2017, Apple announced the launch of the AR ARKit development platform. ARKit supports motion tracking, allowing developers to create RA applications and games. At the same time, A11 Bionic has two high-performance cores and four high-efficiency cores, and its overall performance is 70% higher than the A10 Fusion. A11 Bionic is also equipped with Apple’s first self-developed 3-core GPU, which is optimized for augmented reality games and immersive 3D. In 2018, Apple added many AR-related features. For example, RA measurement tools, interactive multiplayer RA functions, RA games and other functions. Apple CEO Cook made it clear that the core of Apple’s future development will be AR.
Qualcomm first launched the all-in-one design model in a Qualcomm VR820 with the same name as the processor in September 2016. The performance of the Snapdragon 835 processor continues to improve. It enhanced GPU support for VR rendering features and integrated several dedicated DSPs into the chip to optimize operational efficiency. The 3D rendering capability of the Snapdragon 835 increases by up to 25%, supports 4K resolution, and adds support for eye tracking and tracing technology.
In addition, Qualcomm launched the first chip dedicated to AR devices in May 2018, namely XR1. The Snapdragon XR1 platform is specially optimized for the augmented reality experience that supports AI features, which can provide interactivity and reduce power consumption. The XR1 platform will support high definition 4K video resolutions up to 60 frames per second. In terms of audio, it also includes Qualcomm Technologies 3D Audio Suite, Qualcomm Aqstic and Qualcomm aptX audio technology, which can provide excellent sound effects to users.
The RA industrial chain mainly includes four main parts, namely hardware, software, applications and content and services. The hardware includes parts and equipment, the software is divided into operating platforms and information processing, applications and content are developed and produced for different industries and the services are channeled distribution of the application content through of the distribution platform. In recent years, major foreign manufacturers have continued to deploy in the RA industry, increasing R&D and mergers and acquisitions activities and focusing on technical management and category. Microsoft used Hololens as an input to polish its MR products and commercial-grade ecosystems. Apple applied for a large number of patents and launched new products. Google continued to improve RA’s consumer products and ecosystems, while Qualcomm began by researching upstream device chips from the RA industry chain.
3. Research of China’s national AR chips
From a business model perspective, WIMI Hologram Cloud, a leading provider of holographic AR application technology in China, has a similar approach to Qualcomm. WIMI is a solution provider that integrates applications, content and services according to the real needs of subsequent customers to provide complete solutions.
According to some public information, WIMI Hologram Cloud was founded in 2015. The WIMI business covers multiple links of Hologram AR technology, including artificial Hologram AI synthesis, Hologram visual presentation, interactive software development Hologram, Hologram AR online and offline advertising, Hologram ARSDK payment, as well as Hologram 5G communication software development. It is a provider of technical solutions integrated in holographic cloud. In addition, WIMI’s commercial application scenarios focus primarily on five professional fields, including home entertainment, light field theater, the performing arts system, the commercial publishing system, and the advertising display system. .
In addition, WIMI also focuses on applied research and development of holographic AR technology in semiconductors, cloud computing, artificial intelligence, big data 5G and other fields. The purpose of the substantial increase in WIMI R&D investment is to rapidly enhance holographic AR technology capabilities to maintain a leading competitive advantage in the holographic AR industry. Since July 2020, WIMI has established a joint venture to conduct the semiconductor chip business. It provides corporate customers with comprehensive solutions for computer chip products and central processing algorithms and related services, as well as software and semiconductor business.
Demand for commercial semiconductor chip applications from China is growing rapidly and the market potential is large. WIMI wants to expand the field of semiconductor industry and integrate market resources between industries. With the rapid development of the electric vehicle industry, the demand for holographic AR navigation for automotive, holographic AR vehicle windows, holographic AR rearview mirror and holographic AR vehicle communication has exploded rapidly. WIMI develops solutions such as holographic vehicle equipment, holographic vehicle chip and holographic vehicle software to meet the needs of electric vehicle holographic applications. Industry professionals expressed their claim that WIMI has the strength to develop its holographic AR technology in the semiconductor chip business and its commercial expansion into new applications and business layers. In fact, in 2020, WIMI has gained the holographic AR and semiconductor business to generate approximately 44% and approximately 56.0% of revenue, respectively.
With the support of 5G, WIMI revealed that it will further expand the use of holographic AI face recognition technology and holographic AI face recognition technology as core technologies. In addition, it will use multiple technologically innovative systems to support holographic cloud platform services and 5G holographic communication applications. Not long ago, WIMI finally overtook other competitors in the field of communications and holographic field, and won the tender for the second phase of China Mobile’s remote holographic interactive project and Media Cloud platform. The bid award demonstrates the technical strength of WIMI and its independent investment and R&D in the basic field of 5G. It has integrated the identities of holographic AI mobile software developers and operators and has become one of the leading integrated platforms in the field of holographic AI in China.
Although WIMI Hologram Cloud has been established for a short time, it has already brought together multiple identities into one, amazing thing, and makes people look forward to its future development. Meanwhile, the development trend of China’s RA industry has also reached the phase of increase and acceleration. As for the next path for both of us, we will report as soon as there is news.
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