As TikTok continues to add more users and become a more influential platform for many, many more users, brands are increasingly looking to take advantage of the platform for their promotions, which is expected to reach a whole new level this season. on vacation.
And if you want to make sure your business is up to date with all the latest strategies and tactics and is therefore in the best position to make the most of your TikTok efforts, you should definitely consider attending the upcoming TikTok World digital conference.
As TikTok explains:
“[TikTok World] will to introduce new creative, branded and commercial solutions and more. For our current partners, we look forward to sharing a whole new set of opportunities to take advantage of. And if you’re new to TikTok marketing, you’ll find out why it’s the platform to connect, move and entertain today’s consumers and why you should stop making ads and start creating TikToks.”
TikTok has released the full agenda of the event, which includes a series of interesting information sessions, designed to help brands make the most of the marketing platform.
It might also be interesting to know how TikTok plans to develop its marketing partner program, while TikTok also notes that it will explain the upcoming opportunities and tools that are under development.
The platform is working on a number of tools on this front, including new e-commerce tools and direct integration options, which will help brands establish promotions with relevant platform influencers. TikTok is also experimenting video longer, which could present new opportunities, although it is also testing advanced live streaming functionality.
TikTok can even provide early information on virtual reality plans, with parent company ByteDance recently buys VR headset manufacturer Pico.
Either way, it looks like there will be some interesting sessions for marketers, and maybe it’s worth tuning in.
You can sign up to attend TikTok World and learn more about the program here.