Tin Drum premieres new mixed reality installation at the London Design Festival

In collaboration with acclaimed architect Sou Fujimoto, “Medusa” connects the audience with art, design and architectural visualization in a transcendent performance presented at Mixed Reality

LONDON, September 9, 2021 / PRNewswire / – Tin Drum, the world’s leading mixed reality studio, announced today that it will launch a new innovative facility, Medusa, at The Raphael Court, at the Victoria & Albert Museum, within 19th London Design Annual Festival, which takes place since September 18th – 26 of 2021. Produced in collaboration with the acclaimed Japanese architect Sou Fujimoto, Medusa is an eminent visualization of architecture in a medium of mixed reality, examining the interrelationship of nature and art.

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Tin Drum produces mixed reality content, an experience similar to that offered by augmented reality, but through an emerging class of transparent display devices, which combine a unique dimensional shape with the real world. The audience member puts on a headset to see the content that is perfectly presented in their space. Tin Drum’s representations connect people and stories in ways that go beyond anything that has ever been possible in traditional media, allowing for richer, deeper experiences.

With storytelling no longer tied to traditional “flat screen” media, Tin Drum introduces a new way to experience Fujimoto’s iconic exchange of nature and architecture by invoking a collective human experience designed to bring the your audience on a journey of self-exploration.

Inspired in part by the northern lights and underwater bioluminescence, MedusaThe structure changes and evolves based on the movement of its admirers, elevating the public to be part of a mixed experience. This creates a breakthrough for people to be able to follow their own emotional responses, participate in the experience, and develop a sense of agency and intimacy that was not possible until now.

“Mixed reality is a very appropriate medium for a collective experience, which can be critical in helping audiences develop deeper and more personal connections to art and performance. A Tin Drum production enables audience agency, “Fluency, curiosity and presence because the public is present in the space, sharing and observing their reactions. The same agency and intimacy cannot be achieved when you replace your physical reality with a virtual one,” he explains. Yoyo Munk, Scientific director of Tin Drum and director of Medusa.

Medusa is an exploration of the translation of architectural thought into a completely new medium, which we collectively call mixed reality, “he explains. Todd Eckert, co-founder of Tin Drum. “Art and architecture overlap when you remove the barriers that architects traditionally have to work with, such as gravity and shelter. In a mixed reality medium, structures are built completely without light, so you have to more space for dynamic behavior.Our creative concept focuses on the role of architecture in creating spaces for sharing narratives and developing culture, which is implicit in the design of churches, markets, and office buildings “.

Medusa allows Sou Fujimoto to share his vision and narrative in a new medium that is still authentic to his ethos and that the audience can relate to art, nature and architecture in a whole new way. Their movement and exploration are guided by what they see and hear, which in turn affects the way the structure moves and responds. It is not a puzzle to solve, but an ongoing conversation with the world around them, helping them discover what their particular role is in this space. Tin Drum’s productions not only push the boundaries of what’s possible, but dispel the myths and biases of the modern headset experience, ”Munk added..

For more information, visit www.tindrum.io and https://www.londondesignfestival.com/.

About Tin Drum
Tin Drum is changing the way the world understands the media. Since 2016, this growing collective of artists, designers, and technologists has been producing content for portable augmented / mixed reality devices: a new class of transparent visualizations that combine a unique dimensional shape with the real world. Tin Drum events are developed to be more connected and engaging than anything available through traditional media. Content has no modern precedent, changing the definition of interaction in recorded performance. For more information, visit www.tindrum.io.

About the London Design Festival
Established in 2003 by Sir John Sorrell CBE i Ben Evans CBE, The London Design Festival celebrates and promotes London as the design capital of the world. Since then, the London Design Festival has earned a reputation as a key moment in the calendar London creative autumn season, alongside London Fashion Week, the Frieze Art Fair and the London Film festival, which attracts great thinkers, professionals, retailers and educators to the capital, in a citywide celebration.

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