Valentino favors his exploration into the world of NFTs. Following the launch of Valentino Insights, a virtual reality house inspired by the Italian villa of creative director Pierpaolo Piccioli, the brand is added to the digital space with the Valentino Roman Palazzo collection.
The new addition delves deeper into digital architecture, creating atmospheres through this landscape, hidden rooms showing pieces from Rockstud’s alcove and an exhibition with exclusive NFT artwork by Sara Ludy.
Piccioli led Ludy to create works in this new realm of NFTs, wishing to support art in foreign and new territories created for it. The work was inspired by the new Valentino Roman Palazzo collection and the fusion of real and digital worlds. “We are in this moment where our physical and virtual lives have fallen and we are experiencing this hybrid reality where our lives are mediated by digital technologies, and I am interested in what happens to this collapse, what rises, like this hybrid reality broadens and contracts our sense of being and connection, ”Ludy said.
The work is displayed on digital walls in digital frames. “The astral garden,” the digital work, “refers to this hybrid space in how it moves from one digital dimension to another: from VR space to 3D space to 2D space and back “The process is like weaving fabrics with all these textures and it becomes a multidimensional material. The piece is this multidimensional parchment that reflects the collapse of nature and simulation,” explains Ludy.
The piece has been auctioned off and sold for $ 5.4 E, or about $ 18,000.
As Valentino continues his journey into the changing digital landscape, we wonder what will come next for the house’s foray into the virtual world.