Virtual production promises lucrative opportunities in multiple industries

Virtual Production offers applications in various sectors. Here, an attendee tries on augmented reality glasses at the AWE Expo Santa Clara. (Photo by JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)

  • The growing global virtual production market is expected to be worth US $ 3.9 million in 2027
  • Virtual production has applications beyond cinema and the media
  • Evolving techniques and technologies will transform the industries of the future

Today we have reached a point where the confluence of future and emerging technologies and the production of traditional films will forever change the way we experiment and consume content. Along with the expansion of on-demand streaming platforms and the global explosion of online gaming as a competitive industry, cinema today has relied heavily on the convergence of live-action sequences and graphics. , perfectly integrated together to capture the audience share.

The creation of this mix of live and generated material is composed during the virtual production. Epic Games defines virtual production as a “spectrum of computer-assisted production and visualization methods.” Epic Games is the owner of Unreal Engine, a software that underpins emerging virtual production (VP).

While the concept behind VP isn’t exactly new (think computer-generated images, CGI), the innovation behind the use of existing and future technologies has revolutionized the way media content is created, especially in the film industry. .

The vice president optimizes this process by using software tools to more easily integrate computer graphics and real-time action images. Because the film production process is not linear, collaboration can be easier as contributions from production teams can be transmitted and worked on immediately, regardless of location.

Virtual production and the technologies that drive it

VP combines techniques and technologies from the film and video game industry. Virtual reality (VR) has been around for a long time, but technology has evolved, reducing costs. This makes RV equipment more affordable and accessible for use in VP.

Powerful game engines like Unreal Engine and Unity work in conjunction with other programs, processing device data such as sensors and camera tracking that are used with live artists. Game engines are software suites used in game development that provide visual development capabilities within an integrated data-based development environment.

The technology of this software, such as artificial intelligence (AI), can represent and produce the desired visual content. Virtual reality and augmented reality (RA) along with high-power graphics renderers allow technology and production teams to work together in a shared virtual environment, facilitating collaborative communication.

In addition, upcoming advances in AI and machine learning are expected to be added to the mix, according to a market report from Grand View Research, to then produce high-quality, almost realistic visual content without the need for expensive assets, in a fraction of the time spent on traditional productions laden with effects.

Virtual production in Asia

These cost and time advantages have already seen countries such as China and Malaysia adopt full or partial virtual production applications in the film trade.

There is great potential for the vice president to thrive in China because of the income support derived from the high consumption of Chinese media and the sophistication of AI. Ma Ping, Deputy Director General of State China Film Group, is confident that the adoption of Vice President and AI technology can help producers reduce costs by 50-70%.

“Smart technologies, such as virtual production, will eventually replace current technologies and the threshold for entry into film and special effects production will be lower for more artists,” said Chang Hongsong, founder and owner of Beijing Phenom Films Technology Co.

Malaysia has several vice president companies serving local film studios. Recently, 3Particle Solution and Games Academy they have contributed XR, or extended reality, a mix of mixed reality and mixed reality (MR), off the coast of Malaysia. XR combines camera tracking and real-time rendering to create a fully immersive virtual environment. XR has applications not only in the media and film industry, but in retail, training, remote work, marketing and real estate.

The film industries in the APAC region are among the first make use of vice president outside of Hollywood, in film studios across Asia, India and Australia, accompanying a greater demand for online video streaming and on-demand content.

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