Virtual reality ads may soon be a reality on Facebook’s Oculus system

Oculus Rift

Social media giant Facebook has announced that it will begin experimenting with ads with its Oculus virtual reality (VR) headphones. The Oculus Quest VR system advertising experiment will begin with Blaston from Resolution Games and a couple more developers over the next few weeks, the company said in a statement Wednesday.

Last month, Facebook announced that it was starting testing ads on the Oculus mobile app to offer developers a new way to showcase their virtual reality apps.

“We’re excited to share a look at the next phase of this exploration: a small test of ads embedded in the headphones,” the social network said.

Currently, this is a test with some applications.

Facebook said it will provide more details on when ads can be more widely available on the Oculus platform and the Oculus mobile app.

“Adding ads to the Oculus platform does not change our privacy or advertising policies,” the company said.

“We don’t use locally processed and stored information on your headphones to target your ads. Processing and storing information on your device means it doesn’t leave your headphones or reach Facebook’s servers, so it can’t be used for advertising.” .

According to reports, about 10,000 Facebook employees (almost a fifth of its total workforce) currently work in augmented and virtual reality (AR / VR) labs, which clearly indicates that the social network has really opted for technology. immersive.

Facebook-owned Oculus virtual reality (VR) headphones captured 53% of extended reality (XR) headset shipments in 2020, down 9% (the previous year), according to a new report .

Oculus also topped the list of the top five XR devices. Three headphones on the list were from Oculus.

Facebook CEO Mark Zuckerberg has said he aims to introduce more realistic digital avatars for virtual reality headset users with eye and face tracking, in order to create a better social experience on the device.

* Edited from an IANS report

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