Will RTFKT’s new Avatar project be the next big fact of NFT and fashion?

Punks, monkeys, cats and now Akiras? If you’ve been tracking the latest news about NFT and cryptography, you’ve probably come across headlines like Visa buys a $ 150,000 NFT CryptoPunk or 101 Bored Apes sold for more than $ 24 million at Sotheby’s auction. Or you may have noticed that Mike Tyson changes his Twitter profile to Cool Cat, Steph Curry to Bored Ape or Steve Harvey to Solana Monkey Business NFT. A new project is on the horizon and, this time, it has its origins in fashion.

RTFKT, of which we have already written in Forbes, is a new generation fashion brand and a studio born in metaverse. It was created by three friends who gathered at the beginning of the pandemic to imagine the future of fashion, sneakers and identity, with a huge focus on creators. Prior to founding the studio, Benoit Pagotto, Chris Le and Steven Vasilev worked behind the scenes contributing designs and concepts to gaming companies and some select fashion brands. According to its website, RTFKT uses the latest in gaming engines, NFT, blockchain authentication and augmented reality, combined with manufacturing experience to create sneakers and unique digital gadgets.

It has broken records, as the fashion world has realized, especially after the fall of the NFT FEWOCiOUS x RTFKT collaboration that generated $ 3 million, selling its virtual sneaker editions to levels of 3,000 , $ 5,000 and $ 10,000. RTFKT already has celebrities like Paris Hilton, among its fans and have recently secured $ 8 million in funding led by Andreessen Horowitz.

Ready to take to the metaverse

They are about to launch an advanced 3D avatar project called Project Akira, which many suspects in the NFT world will be very successful and will make more brands take note of what is happening in the NFT space of the profile image (PFP).

“It’s a key project for RTFKT, so far we’ve been known and pushed the boundaries with sneakers and metaverse wear, but with this project we focus on the core of your metaverse identity,” Pagotto said. “We’ve put all our passion into this project and aim to launch a truly next-generation avatar project that goes beyond the PFP and allows its community to truly express itself in the metavers through its avatars.”

According to an article published in ONE37pm, beyond working on viral videos and creating some of the most sought after NFT collectors, the new RTFKT collective is also building a new virtual world. The Akira Project will consist of 20,000 avatars, of which 10,000 will be available for pre-sale to current RTFKT NFT collectors on Ethereum. The other 10,000 will be available at a public sale that many hope will run out.

Reaching a chain of blogs near you

In addition, RTKFT’s goal is for some of its avatar collectors to be able to create their own IP addresses and earn revenue with their avatars. Imagine being able to own a piece of what in the future could become the next Mickey Mouse or Bugs Bunny or Looney Tunes. Collectors will get 3D models of their avatars, which will be metaverse ready to take on certain virtual worlds with updates to their roadmap along the way.

Pagotto points out: “We haven’t even started marketing the fall and we haven’t shared many details yet, and there’s already been a lot of publicity around Akira.”

He has promised many surprises even before the project launches in October. The studio has been sharing the first visits of avatar designs with their Discord community and their social media channels, with people like Hilton commenting on posts. They have also given away Akira hooded sweatshirts in their Discord community that can be used in Decentraland.

Marks entering the metaverse = WAGMI or NGMI?

With more brands like Dolce & Gabbana and celebrities like Doja Cat recently launching NFT, some brands still have an attitude to look forward to. Brands need to rethink how they relate to the public in virtual spaces, where authenticity and community are kings, and the old forms of advertising on Madison Avenue no longer work.

While digital collectors and the digital fashion community are preparing their cryptographic portfolios for the fall of the project, Pagotto has some sincere words to share with brands that are interested in entering the space in an authentic way.

“As for the authenticity of Metaverse, it’s the same as with games. Authenticity is a key factor for success. You can’t build a community that supports you if you don’t live and breathe your project and your creative efforts, “he added.” The brands that are jumping on the Metaverse to jump on the trend are NGMI. “

In case you’re wondering what NGMI or WAGMI means, this is probably a good time to familiarize yourself with Discord and follow professionals like Pagotto on Twitter. Will RTFKT’s Akira NFTs be the final flex tomorrow? Keep your eyes on your Twitter feed as time will tell.

This column should not be taken as financial advice.

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