By Srinath Srinivasan
Video calling applications have become the norm today for any business. Many video calling products offer private meetings and links for employee collaboration, but the experience has been limited to video calling, texting, and screen sharing. Wurkr aims to address this lack of online experience by creating a virtual office space where employees can work collaboratively, interact, visit rooms and move from place to place with his colleagues as in a brick office.
As the world continues to operate with hybrid work models and work from anywhere has taken off in the last year, the platform has registered more than 2,98,000 users. “The pandemic boosted our business last year, but even before for someone who worked from anywhere or while traveling, video calling never provided the office experience. Today we have solutions that they are largely ignored by the big players in the market, who offer the experience in the office, ”says Annil Chandel, CEO of Wurkr.
Depending on the plan chosen by users, the platform offers them a fixed number of rooms that can be used to install an office. “When you’re in an office, you can look around and see where your colleagues are. You can see which room is free or who is there. Our goal is to recreate the same environment online, ”says Chandel.
The launch aims to allow users to create their own virtual office space, where they can design, organize and plan their own buildings and move items similarly to a virtual reality world. “By providing virtual office space to conduct these meetings online, we indirectly save on travel costs, eliminate employee fatigue and stress, and reduce environmental pollution,” says Chandel.
The startup has closed initial funding of $ 1.4 million during the pandemic. Much of this funding has been invested in R&D. “Our development teams in Bengaluru have developed the virtual spaces,” says Chandel. “We will soon be deploying AI-based receptionists in which an employee can enter a virtual office and interact with that virtual person as a real-time office. We also aim to consolidate several branches of a business spread across geographies into virtual buildings for an employee to one branch can virtually enter another branch and experience that specific office space, ”he adds.
The launch plans to raise more money to innovate and expand, while the demand for virtual communication channels continues to increase. “There is a change in behavior. The same organizations invest in products like ours, ”he says.
The startup also recognizes the growing number of competitors and big players who are already there and don’t want to get lost in the noise. “It’s about experience. We can segment our customers and educate them a lot, but they will only pay if they use our product first hand. That’s our immediate focus, ”Chandel says.